Social Confoes 155 - Social Media Trends, Data, and Strategy in 2024

Navigating Social Media: Trends, Data, and Strategy in 2024 In this episode of Social Confoes, hosts Diego and Jean-luc discuss the intricacies of social media platforms, focusing on the importance of staying on platforms like Facebook as long as possible. The conversation covers the challenges of gathering local data, notable differences in platform popularity, and the evolving algo rhythm strategies of Facebook and TikTok. They also touch upon contrasting user engagement on various platforms and the reliance on advertising data for accurate insights. Diego and Jean-luc delve into the upcoming Social Media Day celebration on June 27th and the significance of creating niche content in the digital age. The episode wraps up with Jean-luc's insights from his TikTok experiments and the differences in content reception across social media platforms.Episode Overview* 00:00 Introduction * 02:04 Social Media Month and Digital Reports * 03:12 Analyzing Social Media Reports * 11:48 Facebook User Data in Suriname * 22:15 TikTok and Geopolitical Implications * 27:42 Monetization Challenges on Different Platforms* 29:36 The YouTube Game: Strategies for Success * 36:20 The Rise of Niche Channels and Content * 40:06 Experimenting with TikTok and Social Media Insights * 48:03 Social Media Day 2024: What's New? * 51:14 Wrapping Up: Social Media Month and Final ThoughtsHosts* Diego Ameerali* Jean-luc van Charante This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit confoes.substack.com