The Awkward Bits

You’ve been absolutely fine all day. You haven’t thought about alcohol, you’re feeling quite pleased with yourself and then suddenly it’s 5pm and your brain goes = WINE.This Thursday, Vic is digging into that very specific bit of the day when the urge to drink seems to arrive almost automatically. Why does cooking dinner make you want wine? Why can finishing work, putting the kids to bed or simply looking at the bloody clock suddenly trigger a craving?Vic looks at how our brains connect alcohol with times, places and routines, why COVID made home drinking so much easier to slip into, and how alcohol delivery has removed yet another barrier between wanting a drink and having one.More importantly, this is a practical episode about what you can actually do about it. From identifying your own drinking hour and counting the bottles in the recycling, to cancelling the wine delivery, eating before the craving kicks in and making alcohol harder to get hold of, Vic shares some simple ways to interrupt a routine that might have been happening for years.You don’t need to work out how you’re going to stay sober forever at 5pm tonight. You just need to get through the shitty hour.And possibly have a sandwich.Resources &amp; Links📖 Vic &amp; Ulrika want to hear from you!Have you got a story, weird drunk confession or a question for Vic and Ulrika?Email vicandulrika@soberawkward.com Your message could inspire a future episode.📱 Join the Sober Awkward appThe Sober Awkward app is a welcoming space for anyone who is sober, sober-curious or simply rethinking their relationship with alcohol.Search “Sober Awkward” in the Apple App Store or find for all other devices click here📲 Follow usInstagram - Sober Awkward: @soberawkwardFacebook - Sober Awkward Community for WomenRetreat with us🌴 Fancy a sober holiday? Click here to come and drink from coconuts!📰 Media enquiriesContact Kate at hello@soberawkward.comVic's Books📘 A Thousand Wasted Sundays👉 Get A Thousand Wasted Sundays📙 Mumming👉 Get Mumming📘 Get the Sober Awkward GuideA 30-day sobriety kickstart👉 Explore the Sober Awkward Guide🎧 Listen to more Sober AwkwardFind more episodes, books, events and everything Sober Awkward.👉 soberawkward.com🛟 Alcohol Support🇬🇧 United KingdomDrinkline — National Alcohol HelplineFree and confidential support if you are worried about your own or someone else’s drinking.Call 0300 123 1110Weekdays: 9am–8pmWeekends: 11am–4pm👉 NHS alcohol supportAlcohol Change UKInformation, practical tools and support.👉 alcoholchange.org.ukWithYouFree, confidential support with alcohol, drugs and mental health.👉 wearewithyou.org.ukIn an emergency, call 999.</