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Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear: Daily Summaries Delivered
by Sneaker History - Retrospect Podcasts
A show about sneakers for sneakerheads, by sneakerheads. We're not here to bring people down or play gatekeeper, we are here to show the positive side of sneakers and connect with like-minded sneaker enthusiasts. We talk about sneakers and the footwear industry, interview footwear industry professionals, designers, and creatives who share our passion for sneakers.
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- Yesterday52 min
The Untold Story of a Soccer Shoe Born From Hustle, Struggle, and Grassroots Roots
Most sneaker fans haven’t seen a project this layered and meaningful — until now. When two creators linked up, they crafted a sneaker that tells a story of perseverance, culture, and global pride, right during the World Cup.Brandon Davis, of Better Generation, and Andu, of Roommate the artist behind the inspiring custom sneakers, turn a simple soccer shoe into a symbol of grassroots hustle and self-expression. In this episode, you’ll discover how a cold DM sparked a creative partnership that culminated in a limited-edition sneaker capturing the spirit of the World Cup. Brandon shares the behind-the-scenes journey of overcoming logistical hurdles from one sample to full production, all while maintaining a story rooted in the grind and community.Andu opens up about balancing personal struggles with collaboration, highlighting how authenticity fuels design that resonates beyond fashion, into a movement. You’ll break down the innovative storytelling elements that make this sneaker timeless: handcrafted packaging, unique collaborations with 26 creators, and a campaign that whispers 'from nothing to something.' Brandon and Andu discuss how the sneaker’s design blurs lines between sport and streetwear, empowering wearers to showcase their journey and individual style. Plus, get insights on how the global stage of the World Cup amplifies local voices—transforming sneaker culture into a platform for possibility.This episode is perfect for creators, sneakerheads, and community builders ready to see how passion transforms into impact.If you believe fashion is more than just what’s on your feet — it’s a statement — then you’ll love how these two visionaries turned a soccer shoe into a symbol of hope, hustle, and unity. Don’t miss the story behind a project that proves success is built from the dirt, starting with a dream and a lot of heart.Whether you're into sneaker design, streetwear, or grassroots storytelling, this conversation offers a fresh perspective on how one shoe can inspire a generation. Tune in to learn how a simple idea grew into a cultural phenomenon and get inspired to start your own journey from the ground up.Andu: https://www.instagram.com/andu.cRoommate: https://www.instagram.com/roommate.s/Brandon: https://www.instagram.com/davisbtd/TBG: https://www.instagram.com/thebettergeneration/Subscribe to the Newsletter for Deeper Industry Insights: https://thesneakernewsletter.comSUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistoryIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
- 3 weeks ago46 min
The Copification of NBA Sneakers... And Why the WNBA Isn't Having It
Every men's Nike basketball shoe right now has some DNA from the Kobe 4, 5, or 6. Nick, Mike, and Rohit ask whether that's a problem, and whether the women's game has already figured out the answer. They cover Asia Wilson's signature, the Sabrina as a tasteful homage, Edwards making the Believe That One the most talked-about takedown model in recent memory, and a four-team sneaker identity breakdown to close the playoffs. Ganglands, villain shoes, and a Sacramento Kings tangent that gets personal.Subscribe to The Sneaker Newsletter: https://www.thesneakernewsletter.com/SUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistoryIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
- May 11, 202639 min
The World Cup Sneaker Battles Have Begun
In this episode of the Sneaker History Podcast, Robbie, Rohit, and Mike discuss various sneaker releases, including a special Mother's Day collaboration from adidas. They share their personal sneaker highlights and upcoming purchases, while also touching on the charitable efforts behind certain sneaker collaborations. The conversation shifts to the rising star Anthony Edwards and his impact on the basketball scene, followed by a review of an exciting new adidas ad for the World Cup, showcasing a blend of sports and celebrity culture. In this engaging conversation, the hosts delve into the dynamics of branding in soccer, particularly focusing on the rivalry between adidas and Nike as they prepare for the World Cup. They explore the cultural significance of the players featured in adidas' latest ad, the timeless style of the brand, and the importance of storytelling in marketing. The discussion also touches on the aesthetics of soccer jerseys and how brands represent their identities through design. Ultimately, the conversation highlights the evolving landscape of sports marketing and the need for brands to connect with their audiences on a deeper level.SUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistorySubscribe on Substack: https://www.thesneakernewsletter.com/If you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
- May 4, 20261h 9m
The Catalog That Raised a Generation of Sneakerheads (Eastbay Founders Art Juedes & Rick Gering)
There are companies that sell shoes. And then there are companies that shape the way an entire generation experiences them. Eastbay was the latter... and most people have no idea how improbable the whole thing was.Art Juedes and Rick Gering started Eastbay out of a store in Wausau, Wisconsin. Two coaches with 16 years of combined college education, zero business courses between them, and a vision that shoe stores in this country were failing athletes. No one specialized. No one had inventory. No one knew what they were talking about when you called. So Art and Rick decided they would be the ones who did.What followed was one of the most consequential stories in sneaker history... one that most of us lived through without ever knowing the people behind it.In this episode of Outside The Box, Nick sits down with Art and Rick to talk about the moment Nike pulled 40% of their business overnight because Eastbay was too successful at mail order, how Shaquille O'Neal showing up to a Nike meeting in all Eastbay gear helped get them the exclusive back, the tent sales in Wausau where Air Jordans moved out of a parking lot and lines stretched for half a mile, Kevin Plank pitching Under Armour to them before Under Armour was anything, and why they invested $100,000 in a digital camera in 1989 so they could produce a catalog every three weeks while Phil Knight was asking how they did it so fast.Nick's personal connection to Eastbay runs deep... four siblings fighting over one catalog until his mom finally ordered a fifth. He built the original Eastbay Blog for Sole Collector. And this conversation is, as he puts it, probably one of the most important sneaker history conversations he's ever had on any show.Art and Rick's new book, The Book of Eastbay, is available now at BookofEastBay.com. All profits go to the Little Warriors Foundation, a childhood cancer charity.More Sneaker Business Insights at TheSneakerNewsletter.com
- Apr 27, 202641 min
The Art of Taking Sneakers Apart
Mike sits down with Al Baker, the artist behind Deadstock Anatomies, for a Coffee Time Kicks conversation about turning sneakers into framed art pieces inspired by entomology, the science of pinning insects.Al breaks down how a wife's passion for bug collecting led to taking apart a Jordan 1 and never looking back, the time he split a Red October down the middle and made $6,000 doing it, why the Reebok Above the Rim line still has him hunting Poshmark for old Steve Francis ATRs, and what it felt like to hand A'ja Wilson a piece made from her own signature shoe.Plus, the daily-driver Mars Yards he can't stop wearing, why he stopped chasing hypebeast clients, and the grail Jordan 1 he's still trying to track down in a wearable size.Find Al on Instagram at @DeadstockAnatomies or at dsanatomies.com.Subscribe to Sneaker History wherever you listen, and follow along at SneakerHistory.com.SUPPORT THE SHOW:Two decades in this industry. Hundreds of episodes. Zero corporate overlords. If the show adds something to your day, here's how to keep it going...Pre-Order Nick's Book "Small Luxuries: Sneakers" (Motorbooks, October 2026): https://bookshop.org/a/122044/9798317900854Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistorySubscribe to The Sneaker Newsletter on Substack: https://www.thesneakernewsletter.comJoin the Sole Collector Community: https://solecollector.orgIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
- Apr 20, 202656 min
The Men Behind the Eastbay Catalog | Art & Rick Tell Their Story
If you grew up flipping through the Eastbay catalog, this one's for you.Mike sits down with Art and Rick, the two men behind one of the most beloved institutions in sneaker and athletic culture. Born two days apart in the same hospital, lifelong friends, and eventual business partners... their story is one of those rare ones that almost sounds made up. They break down how a simple idea rooted in getting the best athletic footwear to young athletes turned into a cultural phenomenon that shaped how a generation discovered sneakers. They also talk about their new book, The Book of Eastbay, which chronicles the whole journey... and yes, the proceeds go to childhood cancer research through the Little Water Foundation. Check out the book and read the prologue at bookofeastbay.com.Order from Bookshop.org to support your local book store of choice: https://bookshop.org/a/122044/9798892790697Subscribe the newsletter: https://www.thesneakernewsletter.com/SUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistoryIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
- Apr 14, 202643 min
Christina Faith on Building The Grindhouse, Creating Without the Bag, and 20 Years in the Game
Christina Faith has been building for 20 years. She started with a DSLR in 2006, ran a record label, launched her first business in college, and has now opened a 2,500 sq. ft. creative production space that's also becoming a live music venue. She's self-taught, faith-driven, and one of the most grounded voices in the creative space right now.In this Coffee Time Kicks conversation, Mike sits down with Christina to talk about growing up not being able to afford sneakers, making her own money by 7th grade just to grab a pair of Penny Hardaways, and why everything she posts today is pure love... no brand check required.They also get into what it really takes to build something that lasts, why consistency beats everything, and why creating for a bag instead of a purpose is the thing that stops most people before they ever get started.Follow Christina Faith on Instagram and TikTok at @ChristinaFaith and The Grindhouse Inc. at @TheGrindhouseInc.More sneaker stories at SneakerHistory.com and industry analysis at TheSneakerNewsletter.com.SUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistorySubscribe on Substack: https://substack.com/@sneakerhistoryJoin our Discord Community: https://discord.gg/xJFyWmWgzaIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
- Mar 30, 202656 min
Running Changed. Sneakers Changed It.
You probably know I've got a love-hate relationship with running. But when Raziq Rauf, the guy behind the Running Sucks Substack, sent me his new book This Is Running, I couldn't put it down. So I figured I needed to get him on the show.Raz is a former music journalist, BBC and Guardian contributor, USATF running coach, and now author of what is genuinely a cultural history of running in the 21st century. We talk about the super shoe revolution and what carbon plate technology actually does to your body, why run clubs exploded out of the pandemic, how brands coming into that space changes the community, and what it actually means to find yourself while you're out there grinding through a five mile loop.We also get into the sneaker side of all of this... the Nike Alphafly at fashion week, whether performance running shoes can cross over the same way basketball shoes and tennis shoes did, and the moment it all changed at the 2016 Olympics.If you've ever laced up for a run or thought about it, this one's for you.This Is Running is available to order now: https://amzn.to/4tlGWxqFollow Raz at @runningsucks101 on Instagram and find his newsletter at runningsucks101.com.Timestamps:0:00 — Intro & how Nick found Raziq on Substack1:00 — Raz introduces himself: London, LA, running, writing1:50 — "The radical act of running" — what that opening line means3:22 — Why this isn't a training book... and why that was the point6:43 — The photos, the format, and thinking about the book holistically7:17 — Nick's love-hate relationship with running and the Bay to Breakers9:39 — Moving to LA, run crews, and using running to find community12:50 — Stan Smith was a tennis player, and other things sneakerheads understand13:24 — How the pandemic turned running into a movement16:03 — Why run clubs went "like wildfire" when lockdowns lifted21:09 — Brand run clubs: the compromise between community and commerce24:31 — The super shoe revolution: carbon plate technology explained27:16 — Nike Pump Fury, the 2016 Olympics, and the moment everything changed28:28 — Alpha Fly at fashion week: can performance running shoes cross over?31:23 — GORP core, Salomon, Norda, and the casualization of technical footwear33:55 — Accessibility: $300 super shoes vs. the reality for most runners37:00 — A marathoner in Bangladesh wearing his shoes for 1,000 miles39:27 — The Pegasus Turbo, ZoomX cushioning, and the shoe lifespan no one talks about41:52 — Is the $300 super shoe worth it? Raz breaks down the 4% advantage44:42 — Finding yourself in running: silence, boredom, and no headphones48:27 — Vivid dreams, writing, and the creative byproducts of running regularly49:50 — Moving your body gives you 60% more ideas (the brick study)51:05 — From music journalism to running writing: the transferable skills53:38 — Where to find Raz and how to get This Is RunningSubscribe to the Newsletter: https://www.thesneakernewsletter.comSUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistoryIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views
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About Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear
A show about sneakers for sneakerheads, by sneakerheads. We're not here to bring people down or play gatekeeper, we are here to show the positive side of sneakers and connect with like-minded sneaker enthusiasts. We talk about sneakers and the footwear industry, interview footwear industry professionals, designers, and creatives who share our passion for sneakers.
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