EP 3 - Rebranding Yourself As An Artist

Is it possible to successfully rebrand yourself as a creative or artist if you have already invested time, energy and effort into sculpting an identity and style with regards to your craft? In the third episode of the SNAPPED podcast we to talk to someone who's done exactly that! ZULO, formally known as Lil Trix, shares his thoughts with us on how he has approached this task and how his evolution as a person has led to the need to shift his own personal brand to something more reflective of his own growth. With more than a decade of work behind him, he is no stranger to making, failing and getting up. One thing we deeply appreciate about this artist is that he is cut from something he likes to call the "DIY cloth" or "DIY culture" where if there are skills he feels he needs to push his own work, he doesn’t outsource them, he acquires the skills himself. With his catchy, approachable and highly thoughtful approach to building up his music, this rapper/writer/designer/editor/producer and nice guy is someone to really keep an eye on. http://www.zulo.co.za