Smarter Podcasting: Making Podcasts Better

Why Most Business Podcasts Fail: 3 Things You Need to Get Right

May 11, 2026·21 min
Episode Description from the Publisher

“Most business podcasts fail because they were never built with a clear purpose in the first place.” In this episode, I talk about why so many business podcasts start with energy, excitement, and good intentions, but slowly lose momentum. From what I have seen, the problem is usually not the host, the microphone, or the editing. The real problem is that the show was never built with a clear strategy. I think a business podcast should do more than just exist. It should attract the right ...

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