Small & Gutsy Features Club Z, Giving Jewish Students Tools for Public Discourse & More

In this powerful conversation, Dr. Laura Scherck Wittcoff sits down with Masha Merkulova, founder of CLUB Z, a national organization dedicated to educating and empowering Jewish teens to become articulate, knowledgeable leaders and advocates for themselves, Israel, and the Jewish people. Masha shares her remarkable personal journey from discovering her Jewish identity at age 16 in the Soviet Union to founding an organization that now serves over 200 students across the San Francisco Bay area, Boston, the tri-state area, and beyond.   Who Is CLUB Z? CLUB Z is a national nonprofit organization dedicated to creating a network of educated, articulate Jewish teen activists with a commitment to Zionism. CLUB Z's mission is to raise modern-day Zionists who are knowledgeable leaders, equipped to advocate for themselves, Israel, and the Jewish people while addressing issues of bigotry and antisemitism head-on. The organization operates two primary programs. Basic Training is an entry-level monthly session covering foundational knowledge: Jewish peoplehood, Jewish indigeneity, Jewish rights, and Jewish power. There are zero prerequisites—students simply need to show up once a month and learn. These sessions are separated by age group, with eighth and ninth graders together, and tenth through twelfth graders together, allowing for appropriate peer bonding and connection across different schools in the area. For students ready to go deeper, CLUB Z offers Sacred, a formalized two-year advanced program that combines rigorous academic study with practical leadership development. Participants meet every other week for three-hour sessions where they build on foundational knowledge while developing debate skills, presentation abilities, public speaking confidence, and personal writing proficiency. The curriculum covers Jewish history, Israel history, and professional development—skills that have largely disappeared from traditional schools but remain essential for navigating the world. Masha's Origin Story Masha Merkulova's journey to founding CLUB Z began in the Soviet Union, where Jewish identity wasn't something you could openly celebrate. Born to a Jewish mother and Russian father, Masha discovered she was Jewish at age 16 when a passport office bureaucrat casually informed her that despite her Russian nationality on every school roster, her mother's name—Riva, daughter of Levi—made her Jewish. The revelation was stunning but detached. She knew it as a nationality, nothing more, with no concept that Jewish people faced discrimination or persecution. When she encountered antisemitism, she simply gave it back. It ended there. Everyone moved on. What Masha inherited instead was her Soviet upbringing's deep commitment to justice and her mother's quiet, unwavering knowledge of who she was. When the Soviet Union began to crumble, she explored Christianity out of curiosity rather than conviction, but that exploration revealed how disconnected she was from any spiritual identity. It wasn't until Masha moved to America and her son began attending a Jewish day school that she started genuinely learning what it meant to be Jewish. Then came 2005. While living in California, Masha began watching YouTube videos of Israel's Gaza disengagement—something that would forever change her trajectory. She watched Jews in blue hats dragging out Jews in orange hats or regular clothes. Both were crying. And Masha recognized something that stopped her cold: "What I am watching is a pogrom." Her Soviet identity, trained to recognize injustice and respond, clicked into place. She dove into education—every event, every book, everything she could access about Israel and Jewish history. And once you learn the story of Israel and how miraculous it is, Masha explains, you can't look back. For her, Zionism wasn't a slogan or a political buzzword. It was a movement of justice, a response to centuries of exclusion and persecution, a restoration of balance. Something happened to the Jewish people 2,000 years ago, and they never gave up. They never agreed to disappear. And now, with the restoration of Israel, the justice had been restored. Why CLUB Z Exists Years of volunteering in the San Francisco Bay Area, funding pro-Israel events on college campuses, gave Masha a front-row seat to a troubling pattern. She kept encountering bright Jewish students—kids who had attended Jewish high schools, gone to Israel, been part of youth groups and summer camps, received extensive Jewish education. And yet they didn't know basic facts. They couldn't explain the difference between the Independence War and the Six-Day War. They didn't understand what Zionism actually was. They had no foundational history. At the same time, Masha was watching something worse: these same educated J