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Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs: Daily Summaries Delivered
by Robyn Birkin | Online Business Strategist for Women Business Owners
Ready to transition from 1:1 consulting to a scalable group program but stuck on where to start? Wondering how to simplify your offer suite, launch a digital product, or build your 6-figure business working just 20 hours a week? Welcome - you’re in the right place! The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers. I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months.Both times I’ve had one secret weapon
Latest Episodes
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- Today18 min
Exactly What’s included in P+P (Ep183)
You've bought the courses, done the coaching, maybe even joined a mastermind, and you're still the one sitting at your desk working out what to do next. In this episode I'm walking you through exactly what happens inside the Peace and Profit Mastermind, from the week you join to the plan you'll take into 2027.In this episode:What happens before our first call that means you walk away with a plan (and a huge sense of relief)Why these coaching calls feel different to every group Zoom you've sat through beforeThe sales page audit that took one client's conversions up seven timesHow to handle that tricky DM objection without waiting for the next callThe simple maths that shows how quickly this can pay for itselfThis is my final cohort for 2026. If you want your next year mapped out before you take your December break, this one is for you.Click HERE to follow me on InstagramClick HERE to apply for the Peace and Profit MastermindBook a Call
- 4 days ago27 min
Peace + Profit doors open! (Ep182)
Applications for the Peace and Profit Mastermind are open, and there are five places left in this cohort. If you have been circling this one for a while, this is the episode where I lay out exactly what it is, who it is for, and what happens in your first seven days.Inside this episode:What a true mastermind actually is, and why that 300-person group programme you were in doesn't countThe three types of women who apply, and which one sounds most like your business right nowWhat happens in the first seven days, and the part that has women exhaling for the first time in monthsThe maths on the investment, and how few sales it actually takes to cover itThe decision I made 14 months ago when life got busy, and why I would make it again tomorrowIf you are scaling a signature group offer and you can see how different the next six months could look with real support behind you, applications are open until 25 September, or until the last places are taken. Book a call using the link below, or send me a DM on Instagram if calls aren't your thing and we can chat there instead.Links + ResourcesBook a CallClick HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
- 1 weeks ago15 min
Overwhelmed? Why you feel like a squirrel on cocaine in your business (Ep181)
Many are overwhelmed in business but it isn't a planning problem. It's what happens when you keep staring at the big scary number instead of the one tiny thing sitting right in front of you.Why chasing your six-figure goal might be the exact thing keeping you stuckThe sneaky reason your to-do list never actually gets shorter, no matter how much you tick offThe moment most business owners quit on a launch that was actually about to workThe Instagram account that gave Robyn the phrase she now runs her whole business byThe simple test that tells you whether your business model actually works, or whether you've just never given it a fair goIf any of this sounds familiar, Robyn's running a free training next week that walks through exactly how to build a business that scales without the constant reinvention. Seats are capped at 100, so get in early.Links + ResourcesFree training, Signature Offer Sales Engines Click HERE to follow me on InstagramClick HERE to apply for the Peace and Profit MastermindMentioned in this episode: Ads with Ashley (Instagram)
- 2 weeks ago25 min
From failed launch to $150k in 18 Months (Ep180)
I sold four places in my first online course launch. One person refunded, and the Facebook group I'd built for it never got a single like.Eighteen months later that same offer had made $150,000 while I was working a couple of hours a week around a newborn and a toddler.In this episode:The three things I credit for my results, none of which were marketing skillsThe conversation with my old employer that made going back impossibleWhat a $4,000 coach asked me on our very first call, and why it stopped me making a very expensive mistakeThe email that got 50 people out of the woodwork in a matter of daysThe moment in a campground with no phone signal that I still call the happiest of my businessIf you've got a group offer that keeps landing you the same four to eight buyers, this is exactly what I'm teaching inside Sold Out Signature. Four days, roughly 30 minutes of curriculum and 30 minutes of execution a day, tickets start at $97.LINKS + RESOURCESSold Out Signature Click HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
- 2 weeks ago26 min
Creating + Selling Group Offers: What *not* to do (most common pitfalls) (Ep179)
Nine mistakes are quietly capping your offer's income ceiling, and most course creators don't know it's happening. This episode walks through every one of them.Why chasing trends and retiring offers based on what's "working" on Instagram is wasting your time, and what actually determines whether an offer sellsThe pricing threshold under which your offer will almost certainly struggle to scale, no matter how good it isWhy your low-ticket offers might be quietly cannibalising your signature offer's revenueThe objection-handling shift that took one client's sales page from converting at 0.6% to over 4%Why building your entire curriculum before you sell it is one of the most expensive mistakes in this businessThe lead generation number almost every established course creator gets wrongIf you want the answers to exactly what's holding your offer back, that's what Sold Out Signature is built for. It's a four-day live boot camp, running in just under two weeks. Join us: Sold Out signatureClick HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
- 3 weeks ago34 min
Stop learning AI. Invest in learning THIS skill instead (Ep178)
Everyone is telling you AI is the skill of the decade. I spent two months down the rabbit hole and came out convinced they're wrong, and I'm bringing you the whole messy journey.The stat AI company executives keep repeating in interviews about the odds this all goes badly, and what it has to do with their next funding roundThe Deloitte study on what happens to your audience's trust the second they clock how reliant you are on AIWhy the "you'll get left behind" narrative is aimed squarely at women in business, and why that should make you suspicious, not scaredWhat actually took one client's sales page from converting at 0.6% to 3.5%, and it wasn't a promptThe one skill I believe will matter more than any AI tool in ten years, and how to start building it nowIf you want a sales page, a launch and an offer built on the kind of thinking no AI tool can hand you, that's exactly what we do inside Sold Out Signature. Come join us: Links + ResourcesSold Out SignatureClick HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
- Aug 19, 20268 min
Invitation: Sell your Signature Offer Bootcamp (Ep177)
If your signature offer is stuck in your head, or it's live but not converting the way it should, you get a live four day shot at fixing that with me this September. No big launch required.The three types of business owners this bootcamp was built for, and how to tell which one you areThe pricing exercise that tells you exactly how many sales you need to hit your number across the next 12 monthsWhat actually makes an offer an instant yes for your Cloud 9 ClientThe bonus mistake that's capping your conversions without you realising itThe hand raiser method and five step process I've used to sell out programmes without a single live launchIf you've been dithering on this for a while, September is when you finally get it built and sold. Grab your spot for Sold Out Signature, live from the 7th to the 10th of September.Links + Resources2026 Sold Out Signature BootcampClick HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
- Aug 18, 202622 min
Step-by-Step: How to make $100k from September - December (Ep176)
You don't need a bigger audience or a more complicated funnel to hit $100k this quarter. You need one of these two plans.The upsell that turns a $2,000 launch into an extra $4,491, without selling a single extra spotWhy skipping Black Friday completely might be the smartest move you make all yearThe rolling funnel one client called her "pinch me moment" six-figure revenue streamThe exact price point that gets 21 people to say yes in December aloneThe five non-negotiables behind both plans, and the one offer type neither of them includeLinks to similar Episodes;$100k Signature Offer Series Day 1: $100k with a $397 Online Course $100k Signature Offer Series Day 2: $100k with a $997 Group Coaching Program$100k Signature Offer Series Day 3: $100k with $2,997 Mastermind$100k Signature Offer Series Day 4: $497 Online Course Funnel$100k Signature Offer Series Day 5: $497 Evergreen Online CourseClick HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
About Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs
Ready to transition from 1:1 consulting to a scalable group program but stuck on where to start? Wondering how to simplify your offer suite, launch a digital product, or build your 6-figure business working just 20 hours a week? Welcome - you’re in the right place! The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers. I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months.Both times I’ve had one secret weapon
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