EP 150: The Referral That Led to a 6-figure Design Contract: The Strategy Behind the Win

In this episode, I sit down with interior designer and coaching client Audra to share the story behind her biggest project yet, a six figure design contract for a $4.5 million home. Just months earlier, she was questioning whether to continue her business after a difficult year filled with project delays, personal challenges, and slow new business. As we worked together, I encouraged her to recommit to networking and outreach, which led to reconnecting with a realtor who ultimately referred her to the luxury homeowners. Audra shares how she navigated the referral, worked through moments of self-doubt when the clients didn’t immediately reach out, and how my coaching helped her prepare for the discovery call, structure the in-person meeting, and confidently present a proposal that ultimately secured the largest project of her career.My in person event is coming up May 13-15th in Naples! Come join us! To get all the info, set a clarity call 👇 or DM me on IG @pameladurkin https://www.instagram.com/pameladurkin/Curious about working with me as your mentor and coach?If you want predictable, profitable cash flow in your interior design business through quality referrals, apply to the Luxury Client Academy here>> https://luxuryclientacademy.com/Not sure what to do next in your interior design business to drum up business? Sign up for a clarity call here: https://links.elevateinnercircle.com/widget/bookings/lca-clarity