矽谷咖啡館 Silicon Cafe

EP64 | 晚上下單、早上到貨!Amazon 最可怕的不是送得快,而是早就猜到你要買什麼

September 29, 2026·41 min
Episode Description from the Publisher

你有沒有想過,為什麼晚上在 Amazon 下單,隔天早上甚至幾個小時後,包裹就已經出現在家門口?這一集,我們從消費者角度拆解 Amazon 背後的物流系統。從需求預測、Same-Day Fulfillment Center、倉庫裡的隨機存放與機器人揀貨,到配送車與最後一哩路的最佳化,看看 Amazon 如何把每一個環節都壓縮到極致。我們也聊到一個常被忽略的部分:退貨之後,商品到底去了哪裡?Amazon 真正厲害的,也許不只是「送得快」,而是當你按下 Buy Now 的那一刻,這場物流其實早就已經開始了。

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