“Goofy Marketing" or Genius Strategy? Verisoul Says Why Not Both? | Signal & Noise Ep 42

Andrew flies solo and sits down with Joey Maddox and Sebastian Babis from Verisoul, fresh off a $9M Series A and the most creative go-to-market run market research has seen in years.Times Square billboards. A Reds game with hundreds of attendees. Branded cigarettes at a European conference. None of it is random. Verisoul mapped their top 200 prospect companies, identified the 10 to 15 buyers at each, plotted where they all live, and built activations around them. Strategic chaos.The conversation covers how a team from banking and identity fraud disrupted a market that had been hearing the same messaging for years, why in-person trust-building is non-negotiable when your product is fraud prevention, and what it looks like to run go-to-market across wildly different verticals at once. Also, all three of them are newly married or about to be, and the wedding vendor pricing rant is worth the listen alone.Key Takeaways:How Verisoul built a geographic database of prospects and designed its entire events strategy around itWhy an outside-in approach to fraud detection is beating well-funded incumbents head-to-head on accuracyThe marketing ideas that did not make the cut, including blowing up a building with a competitor's logo on itIf you loved the episode, have comments, or want to appear on the show, connect with us down below!Connect with us:LinkedInYouTubeROI RocketConnect with Joey:LinkedInConnect with Sebastian:LinkedIn