From a Food Blog to a $500K-a-Year Media Business: How Jannese Torres Built Yo Quiero Dinero

In this episode, I sat down with Jannese Torres, host of the Yo Quiero Dinero podcast, to talk about her path from a corporate career in pharmaceuticals and consumer manufacturing to building a multi-business income model. Jannese shares how getting laid off became the catalyst for testing entrepreneurship, and how a food blog called Delish Delights became her first profitable side hustle.We talk about how she used blog income to pay off her student loans, why she launched Yo Quiero Dinero in 2019 to fill a gap in the personal finance space for Latinas, and how the podcast became the engine behind her book, speaking engagements, and brand partnerships. Jannese also breaks down the team and systems running her business, from her podcast team to her online business manager and talent agent.We close with how she structures her revenue between bills offers and fun money offers, why niching down grew her brand deals from one hundred twenty five dollars to over fifty thousand dollars, and her advice for women considering leaving corporate to build something of their own.Main TakeawaysBuild multiple income systems rather than one offer, so no single platform or algorithm controls your revenue.Niche down to a hyper specific audience so brands can immediately understand your value and pay more for it.Outsource early: a podcast team, an online business manager, and a talent agent free up time to build.Split offers into bills offers that cover fixed costs and fun money offers that fund experimentation.Highlights Include01:07 - Jannese on being the first in her family to graduate college and her career in pharmaceuticals and medical devices04:10 - Getting laid off as the catalyst for testing entrepreneurship08:32 - Building the Delish Delights food blog and treating it like a non negotiable commitment09:52 - Learning SEO and brand partnerships through a food blogging course11:33 - Using blog income to become debt free in February 202016:32 - Why owning your platform matters more than building on Substack17:32 - Transitioning from blogging to launching Yo Quiero Dinero in 201919:42 - Addressing why the podcast centers the Latina community26:01 - How the podcast became the engine of her business36:51 - The team behind the business: a podcast team, an online business manager, and a talent agent40:20 - Growing brand deals from one hundred twenty five dollars to over fifty thousand dollars48:07 - Managing cash flow with bills offers and fun money offersLinks Mentioned in This Episodehttps://yoquierodineropodcast.comSocial MediaInstagram: @yoquierodineropodcast Hosted on Acast. See acast.com/privacy for more information.