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She Counts: Daily Summaries Delivered
by Questian Telka, EA & Nancy McClelland, CPA
She Counts brings together respected educators Nancy McClelland, CPA, and Questian Telka, EA, for candid conversations about what it’s really like to be a woman in accounting. Whether you’re in corporate, at a firm, or running your own show, this podcast offers a space to feel seen, heard, and understood. From taboo topics to everyday challenges, She Counts is more than a podcast—it’s a community where women in accounting, tax, and bookkeeping can come together and get real.
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- Today1h 1m
Two Sides of Leadership: Building Resilient Firms & Guiding Client Change
Nancy and Questian compare notes on their two very different sessions from Scaling New Heights that turned out to have more in common than expected, leading to insightful lessons about leadership. Nancy's panel on Vulnerability as a Strength started with a deliberately invasive survey she gives accomplished leaders, designed to surface what they never say out-loud; Questian's session on Change Management with Ashley Rhoden dug into leading clients and teams through change. Talking it through afterwards, they realized both sessions kept circling back to the same two ingredients that impact our ability to lead — self-awareness, and the ability to recognize what someone else is carrying. They close with the question Nancy asked her own audience: who actually knows what you're carrying, and whose load could you help lighten?SponsorsBill - http://bill.com/shecountsRelay - https://relayfi.com/shecountsKarbon - https://karbonhq.com/ - Welcome to She Counts - Conference Lessons Intro - Vulnerability Panel Origin - Change Management Session - Leadership Overlap Themes - Vulnerability Panel Framework - Lonely at the Top - Sharing Failures Honestly - Admitting Weakness Safely - Word Cloud Breakthrough - No Perfect Firm Myth - Empathy in the AI Era - Vulnerability and Awareness - Spotting Change Signals - Asking Better Questions - Trusted Advisor Mindset - Using AI for Prep - Handling Change Resistance - When Scope Must Shift - Pricing Without Guilt - Key Takeaways Recap - Questions on Vulnerability - Closing Quote and Wrap ResourcesThe OG Vulnerability as a Strength Panel at Bridging the Gap 2024 - https://youtu.be/gY6b5RYSbrw?si=Mz0jyz4uWxRo1J_ZAnna Dynia - https://www.linkedin.com/in/anna-dynia-cpa-483838/Al-Nesha Jones - https://www.linkedin.com/in/alneshajones/Nayo Carter-Gray - https://www.linkedin.com/in/nayocartergray/Hector Garcia - https://www.linkedin.com/in/hectormgarciacpa/Dawn Brolin - https://www.linkedin.com/in/dawnbrolin/Randy Crabtree - https://www.linkedin.com/in/randy-crabtree-cpa-1945a67/Tony Proctor - https://www.linkedin.com/in/tonyproctor/Brittany Brown - https://www.linkedin.com/in/brittany-brown-b8324812/Ashley Rhoden - https://www.linkedin.com/in/ashleyrhodenmba/Twyla Verhelst - https://www.linkedin.com/in/twylav/Shirley Koss - https://www.linkedin.com/in/shirleykoss/Liz Farr - https://www.linkedin.com/in/liz-farr-5165244a/Terrell Turner - https://www.linkedin.com/in/terrellturner/Nicole Davis - https://www.linkedin.com/in/nicoledaviscpa/The Disruptors Podcast - https://cpatrendlines.com/category/the-disruptors/NATP Taxposium - https://taxposium.natptax.com/homeScaling New Heights - https://www.woodard.com/scaling-new-heights-2027-aboutBridging the Gap - https://www.btgconference.com/REFRAME - https://reframeaccounting.com/SPONSORS: [BIll, Relay, Karbon] Join Our LinkedIn Page!https://www.linkedin.com/company/she-counts-podcast<
- 2 weeks ago52 min
LIVE Recording at WAVE-Seattle Conference!
Live from Wave Seattle, Nancy and Questian are joined by conference founder Erin Pohan to put the audience's own definitions of success on trial. Nancy explains why she'd rather work in her business than scale it, even after a vendor once told her she was leaving money on the table; Questian describes firing almost every client to become a firm of one built entirely around nonprofit CFO work. It's a room full of women in accounting answering the same question out loud: what definition of success have you personally outgrown?SponsorsBill - http://bill.com/shecountsRelay - https://relayfi.com/shecountsKarbon - https://karbonhq.com/ - Welcome and Sponsors - Live at Wave Seattle - Erin Creates Wave - Redefining Success - Permission to Be You - Moments That Felt Seen - Mindset Shifts to Take Home - Your Personal Board - Borrowed Balls Energy - Build Your Personal Board - Ditch Like Minded Advice - Rapid Fire Q And A - Leadership Coach Warnings - Finding The Right Therapist - Firm Too Big Now What - Selling Clients Live Poll - Impact Through Giving - Best Conferences And Networking - Hallway Wisdom And Outreach - Scholarships And Foundation Plug - Closing Quote And Farewell ResourcesErin Pohan - https://www.linkedin.com/in/erinpohanNicole Davis - https://www.linkedin.com/in/nicoledaviscpaLynnette Oss-Connell - https://www.linkedin.com/in/lynnette-oss-connell/Corry Jankowski - https://www.linkedin.com/in/corry-jankowski/Alicia Katz Pollock - https://www.linkedin.com/in/aliciakatzpollockJeanne Hardy - https://www.linkedin.com/in/jeannehardy/Jennifer Dymond - https://www.linkedin.com/in/jenndymond/Roman Villard - https://www.linkedin.com/in/rdvcpa/Melissa Miller Ferguson - https://www.linkedin.com/in/melissamillerfurgeson/Kim Kelleher - https://www.linkedin.com/in/kimkelleher/Brittany Brown - https://www.linkedin.com/in/brittany-brown-b8324812/Hope Brown - https://www.linkedin.com/in/hope-brown-msa-afsp-463a44239/Aneisha Velasquez - https://www.linkedin.com/in/aneisha-v/Madeleine Reeves - https://www.linkedin.com/in/madelinekreeves/Katie Helle - https://www.linkedin.com/in/mkatiehelle/Andrea McDonald - https://www.linkedin.com/in/andrea-macdonald-cpa-4704042b/Tori McKee - https://www.linkedin.com/in/tori-staub-mckee-b1872427/Sharrin Fuller - https://www.linkedin.com/in/sharrinfuller/Nayo Carter-Gray - https://www.linkedin.com/in/nayocartergray/WAVE-Seattle (Women in Accounting & Finance Visionaries and Entrepreneurs) - https://cec4-erin.systeme.io/0cc9baddUpkeeping (Erin Pohan's firm) - https://www.upkeeping.co/Ask a CPA community discount code: ACS30 - https://aska.cpa/Counter community - https://www.linkedin.com/posts/logangraf_in-case-you-didnt-know-i-run-a-community-activity-7475204470356766720-6g4A/Bridging the Gap Conference discount code: BTGloyaltyattendees2026</
- 4 weeks ago1h 1m
Trashie Cassie aka “Why You Need an Alter Ego: Acting With Authority Before You Feel Ready”
We all have moments that ask more of us than we think we're capable of giving: the difficult client conversation, the boundary that needs to be set, the meeting where it's time to speak up. It happened to Cassie Divine, too. In two decades leading at Intuit, she discovered that authority isn't something you earn once you feel ready. It's something you access when the moment demands it. Most career advice tells women to become more confident, more assertive, or more strategic. But what if you don't need to become someone new at all? Cassie joins Nancy and Questian to explore the idea of an alter ego—not as a fake persona, but as a way to access the version of yourself that's already proven she can do hard things. From the sixth-grade story that gave birth to "Trashy Cassie" to the executive conversations that later demanded her, they unpack why authority is a behavior, not a personality, and how to stop waiting until you feel ready.SponsorsBill - http://bill.com/shecountsRelay - https://relayfi.com/shecountsKarbon - https://karbonhq.com/ - Welcome and Sponsors - Meet Cassie Divine - Origin of Trashy Cassie - Executive Double Standard - Alter Ego as Access - Permission and Intentionality - Catalog Your Strengths - Celebrate Wins Rituals - Behavior Over Feelings - Act As If Confidence - Permission To Be Bold - Yoga Pants Shortcut - Focus On The Why - Evidence You Can Do Hard - Gratitude Interrupts Panic - Situational Armor Guardrails - Talk Less Say More - Career Hack Origin Story - Final Takeaways And Wrap ResourcesCassie Divine | LinkedInAbout — Cassie DivineCareer <Hack> | Cassie Divine | Substack SPONSORS: [Bill, Relay, Karbon] Join Our LinkedIn Page!https://www.linkedin.com/company/she-counts-podcastSubscribe on YouTubehttps://www.youtube.com/@SheCountsPodcastFollow She Counts on IGhttps://www.instagram.com/shecounts.show/Connect with Nancyhttps://www.thedancingaccountant.com/https://www.linkedin.com/in/nancy-mcclelland-cpaConnect with Questianhttps://www.reqoncilefinancials.com/https://www.linkedin.com/in/questian-telka-ea-78383666Earn CPE for Listening to This Podcasthttps://www.earmark.app/This podcast is a production of Earmark Media
- Jun 17, 202658 min
Presence, Not Performance: The Confidence Others Feel Around You
The need for “executive presence” is the vague phrase that shows up in performance reviews as the reason women don't get the promotion – even though almost no one can define it. Lindsay Patterson, co-founder and CEO of CPA QualityPro, joins Nancy and Questian to strip it down to something simpler and more meaningful: instilling confidence in others that you're the right person for the job. They dig into the double-standard that turns an assertive woman into "aggressive"; what to do when office culture rewards the loudest jerk in the room; and why walking away from a toxic culture is never failure.SponsorsBill - http://bill.com/shecountsRelay - https://relayfi.com/shecountsKarbon - https://karbonhq.com/ - Welcome to She Counts - Meet Lindsay Patterson - First-Day Reporter Shock - Lessons on Respect and Power - Defining Executive Presence - Double Standards and Toxic Cultures - Presence Without Assimilation - Being Yourself in Leadership - Overprepared to Be Taken Seriously - Research Gravitas Competence Warmth - Practical Steps to Build Presence - Rehearse Like a Pro - Audio vs Body Language - Handling Tech Chaos - Dress Rehearsal Wardrobe - Zoom Outfit Fails - Camera On Executive Presence - Zoom Setup and Focus - Confidence and Composure - First Impressions Take Space - Navigating the Double Bind - Power Systems and Allies - Bias Culture and Inclusion - Everyone Is Faking It - Confidence Equals Preparation - Community and Final Signoff Show notes:• Guest on LinkedIn – linkedin.com/in/lindsaypatterson• CPA QualityPro – cpaqualitypro.com• The Accounting Podcast – “Solving for CPA Mobility with Lindsay Patterson” – accounting.show/472• Amy Cuddy TED Talk – “Your body language may shape who you are” – ted.com/talks/amy_cuddy• Sylvia Ann Hewlett – Executive Presence: The Missing Link Between Merit and Success• Earmark CPE – earmark.app SPONSORS: [Bill, Relay, Karbon]Join Our LinkedIn Page!https://www.linkedin.com/company/she-counts-podcastSubscribe on YouTubehttps://www.youtube.com/@SheCountsPodcastFollow She Counts on IGhttps://www.instagram.com/shecounts.show/Connect with Nancyhttps://www.thedancingaccountant.com/https://www.linkedin.com/in/nancy-mcclelland-cpaConnect with Questianhttps://www.reqoncilefinancials.com/
- Jun 3, 202657 min
The Courage to Be Nominated: Wanting It, Dreading It
Nancy and special guest Melissa Miller Furgeson, stepping in for Questian, get honest about the awards nomination cycle in accounting: the longing for recognition tangled up with the dread of asking to be nominated, the fear of losing in public, and the jealousy and imposter feelings most of us have but few admit. They reframe awards as visibility events rather than verdicts, and talk through why showing up, even when you feel undeserving, gives the people around you permission to do the same.SponsorsBill - http://bill.com/shecountsRelay - https://relayfi.com/shecountsKarbon - https://karbonhq.com/ - Welcome and Sponsors - Episode Theme Awards Anxiety - Nomination Text Thread Story - Application Glitches and Follow Up - Middle School Energy and Visibility - Asking to Be Nominated - Fear of Losing and Imposter Feelings - Jealousy and List Shame Spiral - Age Based Awards and Pride - Awards as Visibility Machines - Nominations Matter Most - Sharing the Nomination - Awards as Visibility Engines - Visibility Gives Permission - Ask Anyway Mindset - Community Beats Imposter Feelings - Why Support Feels Vulnerable - Nomination Frenzy Success - Discomfort Means Growth - Practical Ways to Show Up - Scripts for Self Promotion - Tag Sponsors and Amplify - Final Takeaways and Call In - Closing Quote and Farewell ResourcesMelissa Miller Furgeson on LinkedIn - https://www.linkedin.com/in/melissamillerfurgeson/Insightful Accountant's 2026 Top U.S. ProAdvisor: https://blog.insightfulaccountant.com/insightful-accountants-2026-top-u.s.-proadvisor-awardsInsightful Accountant's 2026 Top Advisor Awards: https://blog.insightfulaccountant.com/insightful-accountants-2026-top-advisor-awards Scaling New Heights - https://www.woodard.com/scaling-new-heights-2026Bridging the Gap - https://www.btgconference.com/Forbes Best-in-State - https://www.forbes.com/lists/best-in-state-cpas/Kate Johnson on LinkedIn - https://www.linkedin.com/in/kate-josephine-mcgill-johnson/Ask a CPA - http://aska.cpa/Bookkeeping Buds - https://www.bookkeepingbuds.com/Financial Cents Top Firm Owners to Follow - https://financial-cents.com/resources/articles/top-accounting-bookkeeping-firm-owners-to-follow/Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055AICPA Global Women to Watch - https://www.aicpa-cima.com/membership/article/aicpa-and-cima-global-women-to-watchAccounting Cornerstone Foundation - https://accountingcornerstone.org/Alicia Katz Pollock Unofficial QBO Accountant’s Podcast - https://uqb.show/141Bookkeeping Buds - https://www.bookkeepingbuds.com/Cindy Schroeder on LinkedIn - https://www.linkedin.com/in/brightbooks/Nancy McClelland’s LinkedIn post re: Ask a CPA members in Top 100 - https://www.linkedin.com/feed/update/urn:li:share:7442429419517837312/Varonica Frye LinkedIn post - https://www.linkedin.com/feed/update/urn:li:activity:7465778446334357504/Jackie Meyer LinkedIn post - <a href="https://www.linkedin.com/posts/jackiemeyercpa_jackie-m
- May 20, 20261h 1m
Conference Season, She Counts Style
Nancy and Questian make the case for why conferences can have such impact for women in accounting, and how to get the most out of them when you show up. They share their industry favorites; what they look for when prioritizing certain events over others; how to define and reach your attendance goals; and the mistakes that sometimes keep people from getting full value out of the experience. Whether you're a self-described introvert who sets out to introduce yourself to just one other person, or a woman who could spend the whole week connecting in the hallways and soaking up education… there's a conference for you. SponsorsBill - http://bill.com/shecountsRelay - https://relayfi.com/shecountsKarbon - https://karbonhq.com/ - Welcome to She Counts - Nancy Conference Stories - Camp Timberwood Lesson - Expo Hall Handler - Wave Live Recording - Markle Sparkle Nickname - Listener Full Circle - Are Conferences Worth It - Scholarships And Access - Introverts And Belonging - Start Small Meetups - Partnerships From Networking - Sessions Versus Hallways - Keynotes Love Hate - Pick Your Conference - Celebrity Keynotes Story - Define Your Goals - Expo Hall Tool Wins - Find Your People - Favorite Events Rundown - Why Bridging Gap Works - How She Picks Lists - Conference Value Beyond CPE - Network Without Clinging - Goals And Women Impact - Meetups And Closing Thought ResourcesNancy’s MSN article: “Where Accountants Are Going Next: Conferences Worth Your Time in 2026” - https://www.msn.com/en-us/news/other/where-accountants-are-going-next-conferences-worth-your-time-in-2026/ar-AA21uJnZNancy’s MSN article - “Expert Tips For Attending Scaling New Heights” - https://www.msn.com/en-us/news/other/expert-tips-for-attending-scaling-new-heights-2025/ar-AA1FYrFyTony Proctor on LinkedIn - Tony Proctor, EA | LinkedIn Erin Pohan - Erin Pohan | LinkedIn WAVE Conference - WAVE - Seattle Jen Posner - Jennifer Posner | LinkedIn Katie Helle - M Katie Helle, CPA | LinkedIn Greg Bossen - Gregg Bossen | LinkedIn Megan Tarnow - Megan Genest Tarnow | LinkedIn Kelly Gonsalves - Kelly Gonsalves | LinkedIn Jina Etienne - Jina Etienne, CPA, CGMA | LinkedIn Valerie Heckman - Valerie Heckman | LinkedInNicole Davis - Nicole Davis, CPA | LinkedInBrittany Brown - Brittany Brown | LinkedInCindy Schroeder - Cindy Schroeder | LinkedInGail Perry - Gail Perry, CPA | LinkedInCPA Practice Advisor - https://www.cpapracticeadvisor.com/Hope Brown - Hope Brown, MSA, AFSP | LinkedInTri-Merit - Tri-Merit | Maximize Tax Savings With Expert Specialty CreditsRandy Crabtree - Randy Crabtree, CPA | LinkedInUnique CPA Podcast - The “Hive Mind” Effect at Bridging the Gap: Randy Crabtree Bridging the Gap - Bridging the Gap 2026 | Top Accounting Confe
- May 6, 20261h 1m
Why Brilliant Bookkeepers Undervalue Themselves
In a special crossover episode with the Unofficial QuickBooks Accountants Podcast, Nancy and Questian are joined by Alicia Katz Pollock to dig into why so many technically skilled bookkeepers struggle to charge what they're worth — and what it takes to bridge the gap between expertise and authority. Alicia gets candid about her own discomfort with pricing, using a real business pivot as a window into the self-doubt that holds back even the most accomplished practitioners.SponsorsBill - http://bill.com/shecountsRelay - https://relayfi.com/shecountsKarbon - https://karbonhq.com/ - Crossover Welcome - Meet the Hosts - Why Bookkeepers Undervalue - Alicia’s Wake Up Call - Brenda Success Story - Losing Trained Talent - Scaling the Incubator - Pricing and Training Model - Hiring Employees Reality - Building Full Program Stack - Building Support Systems - Pricing the Incubator - Perks and Discounts - Scholarships and Payment Plans - Charging What Youre Worth - Pilot Program Uncertainty - Scaling for an Exit - Owning Authority - Experts Mantra Shift - Do It Anyway - Wrap Up and Takeaways ResourcesGuest on LinkedIn - Alicia Katz Pollock | LinkedInUnofficial QuickBooks Accountants PodcastA Bookkeeper’s Guide To Annual Reviews | The Dancing Accountant Royalwise OWLS (On-demand Web-based Learning Solutions)The OWLS Incubator ProgramREFRAME 2026 - Event Ticket Purchase Portal Theatre of Public Speaking - Fall 2026 Cohort Accounting Discussion Forum: Bookkeepers, CPAs, EAs | Roundtable Labs Mariette Martinez | LinkedIn The Four Conversations: A New Model for Selling Expertise by Blair Enns | Goodreads BDO Alliance USA: CPA, BRN and More | BDO SheCounts - Double SPONSORS: [Bill, Relay, Karbon] Join Our LinkedIn Page!https://www.linkedin.com/company/she-counts-podcastSubscribe on YouTubehttps://www.youtube.com/@SheCountsPodcastFollow She Counts on IGhttps://www.instagram.com/shecounts.show/Connect with Nancyhttps://www.thedancingaccountant.com/https://www.linkedin.com/in/nancy-mcclelland-cpaConnect with Questianhttps://www.reqoncilefinancials.com/https://www.linkedin.com/in/questian-telka-ea-78383666Earn CPE for Listening to This Podcasthttps://www.earmark.app/This podcast is a production of Earmark Media
- Apr 22, 20261h 6m
The Big “D”: Divorce - Radical Acceptance and Rebuilding in Real Time
When Questian read through 31 pages of divorce paperwork and added it to her Ta-Da List (see Ep. 25), it cracked open a conversation she and Nancy had been circling for a while. This episode gets honest about navigating divorce while running a business and raising kids — what it means to grieve something you chose, and why relief and devastation aren't mutually exclusive. They dig into radical acceptance, the DBT concept that two opposing truths can coexist, and what it looks like to keep showing up professionally while your personal life is in freefall.SponsorsBill - http://bill.com/shecountsRelay - https://relayfi.com/shecountsKarbon - https://karbonhq.com/ - Welcome and Sponsors - Season Three Kickoff - Episode Theme Divorce - Gold Star Story - Radical Acceptance Explained - Breadwinner Fears - Ambition and Support - Co Parenting Reality - Radical Acceptance Exercise - Vulnerability in Public - Career Crossroads Ahead - Missing a Sounding Board - Control vs No Control - Painful Necessary Moves - Accepting the Unacceptable - Rebuilding Mid Crisis - Security Resilience Network - Worst Case Distress Tolerance - Practical Takeaways Optionality - Self Care and Support - Wrap Up Quote and Callouts ResourcesThe Ta-Da! List on She Counts - She Counts | Ta-Da! Celebrate the Little Things (They’re Actually Big) Valerie Heckman on LinkedIn - https://www.linkedin.com/in/valerieheckman/Advisory Amplified - Advisory Amplified | Live Financial Advisor Events 2026 Scaling New Heights 2026 - Scaling New Heights 2026Jennifer Dymond - Safeguarding Your Firm: Contingency PlanningDBT & Radical Acceptance Resources:The Dialectical Behavior Therapy Skills Workbook: Practical DBT Exercises for Learning Mindfulness, Interpersonal Effectiveness, Emotion Regulation, and Distress Tolerance by Matthew McKay | Goodreads Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life by Susan David | Goodreads Radical Acceptance: Embracing Your Life With the Heart of a Buddha by Tara Brach | Goodreads SPONSORS: [BILL, RELAY, KARBON] Join Our LinkedIn Page!https://www.linkedin.com/company/she-counts-podcastSubscribe on YouTubehttps://www.youtube.com/@SheCountsPodcastFollow She Counts on IGhttps://www.instagram.com/shecounts.show/Connect with Nancyhttps://www.thedancingaccountant.com/https://www.linkedin.com/in/nancy-mcclelland-cpaConnect with Questianhttps://www.reqoncilefinancials.com/https://www.linkedin.com/in/questian-telka-ea-78383666Earn CPE for Listening to This Podcasthttps://www.earmark.app/This podcast is a production of Earmark Media
About She Counts
She Counts brings together respected educators Nancy McClelland, CPA, and Questian Telka, EA, for candid conversations about what it’s really like to be a woman in accounting. Whether you’re in corporate, at a firm, or running your own show, this podcast offers a space to feel seen, heard, and understood. From taboo topics to everyday challenges, She Counts is more than a podcast—it’s a community where women in accounting, tax, and bookkeeping can come together and get real.
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