The Human Element: Trust and Technology in Fundraising

The donor giveth trust and the donor can take it away—in a heartbeat. Grant Miller welcomes journalists Rasheeda Childress and M.J. Prest from the Chronicle of Philanthropy to discuss ways technology can shore up—or erode—donor relationships, the short- and long-term effects of damaged trust, the importance of a “good apology” and why the human touch will always be integral to planned giving fundraising.