#85 – What Law Firms Get Wrong About SEO and Marketing Systems with Jason Hennessey

In this episode of Sharp Strategies Sweet Success, I sit down with Jason Hennessey of Hennessey Digital to talk about what really drives results in law firm marketing, and where I consistently see firms struggle. One of the biggest takeaways is that SEO is not a set of quick fixes. It is a long-term system that requires consistent execution, attention to detail, and the right structure behind it. Even small errors, like broken links or incorrect phone numbers, can cost real opportunities. That is why process and quality control matter more than most firms realize.We also get into a common issue I see across firms: siloed marketing. When your SEO, PPC, and content efforts are disconnected, you lose the compounding effect that comes from a coordinated strategy. Whether you are working with multiple vendors or a mix of in-house and external support, alignment is critical. Hiring is another area where firms tend to misstep. It is tempting to think one person can handle all of marketing, or that an agency can fully replace internal support. In reality, the most effective setups include both. You need someone close to the business who can execute, follow through on initiatives, and keep everything moving. Without that, even the best strategy stalls. We also talk about vendor management and accountability. It is not about pushing for more cases month after month. It is about understanding what you are paying for, making sure the strategy is sound, and ensuring the work is actually getting done. There are also factors outside of marketing’s control, like intake and reputation, that directly impact results.Reputation, in particular, is playing a bigger role than ever. Strong reviews and consistent brand signals across platforms are now essential, not optional. Search, including AI-driven results, pulls from a wide range of sources, and your visibility depends on more than just your website. If you are trying to build a marketing program that actually compounds over time, this episode will give you a clearer picture of what needs to be in place and where to focus next. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe