Surveillance Pricing: When Your Data Sets the Price

This week on Shared Security, Tom and Scott dig into surveillance pricing: the use of personal data, behavioral profiles, shopping history, location signals, income assumptions, household information, and AI-driven targeting to decide what price or discount different people see for the same product.The conversation connects New Jersey’s proposed grocery surveillance-pricing ban, Consumer Reports-style loophole concerns, loyalty-card data, and a creepy Papa John’s / Instacart / streaming-ad example into one listener-friendly question: when does ordinary dynamic pricing become personalized price discrimination based on what companies think they know about your life?** Links mentioned on the show **EPIC — New Jersey Legislature Passes Grocery Surveillance Pricing Ban https://epic.org/new-jersey-legislature-passes-grocery-surveillance-pricing-ban/Schneier on Security — Papa Johns Surveillance-Based Advertising https://www.schneier.com/blog/archives/2026/07/papa-johns-surveillance-based-advertising.htmlEFF — California’s Bill to Ban Surveillance Pricing https://www.eff.org/deeplinks/2026/06/californias-bill-ban-surveillance-pricingScott's Digital Legacy Project https://securityperspectives.com/digital-legacy-tools/** Watch this episode on YouTube **[YOUTUBE URL]** Become a Shared Security Supporter **Get exclusive access to bonus episodes, listen to new episodes before they are released, receive a monthly shout-out on the show, and get a discount code for 15% off merch at the Shared Security store. Become a supporter today by going to our YouTube channel's membership section: https://www.youtube.com/channel/UCg9CCDIYkDDqwEZ3UYaxjnA/join** Thank you to our sponsors! **SLNTVisit https://slnt.com to check out SLNT's amazing line of Faraday bags and other products built to protect your privacy. As a listener of this podcast you receive 10% off your order at checkout using discount code "sharedsecurity".** Subscribe and follow the podcast **Subscribe on YouTube: https://www.youtube.com/c/SharedSecurityPodcastFollow us on Bluesky: https://bsky.app/profile/sharedsecurity.bsky.socialFollow us on Mastodon: https://infosec.exchange/@sharedsecurityJoin us on Reddit: https://www.reddit.com/r/SharedSecurityShow/Visit our website: https://sharedsecurity.netSubscribe on your favorite podcast app: https://sharedsecurity.net/subscribeSign-up for our email newsletter to receive updates about the podcast, contest announcements, and special offers from our sponsors: https://shared-security.beehiiv.com/subscribeLeave us a rating and review: https://ratethispodcast.com/sharedsecurityContact us: https://sharedsecurity.net/contact