Serious Lady Business

Why Powerful Women Struggle to Talk About Themselves with Heidi Yarger

March 23, 2026·37 min
Episode Description from the Publisher

Leslie Youngblood interviews Heidi Yarger, Founder and Creative Director of Spitfiregirl about the importance of visibility, authentic self-promotion, and building a personal brand for women entrepreneurs. They discuss overcoming the fear of bragging, leveraging AI, and making bold moves to elevate women's voices and opportunities.About Our GuestHeidi Yarger, Founder and Creative Director of Spitfiregirl DesignSpitfiregirl Design websiteConnect with Heidi on LinkedInFollow on InstagramKey TakeawaysThe common fear women have about talking about themselvesThe difference between bragging and strategic authorityHow visibility is leverage in business and lifeThe role of vulnerability in personal brandingAI's impact on women's careers and personal brandingBuilding a consistent narrative across online and offline presenceOvercoming imposter syndrome and fear of judgmentPractical steps to start showing up more authenticallywomen entrepreneurs, personal branding, visibility, authenticity, AI, self-promotion, women in business, leadership, storytelling, confidence

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