Align social and content to boost your digital PR – with Eva Cheng

Eva Cheng shares that aligning social and content strategies will boost your digital PR success.Eva says: “Make your digital PR work harder with social and content alignment.”What does digital PR look like in 2026?“Digital PR in 2026 is all about trying to get your work featured within AI searches.We’re now seeing that a lot of people are relying on AI for the simplest queries, like the best restaurants to go to, travel tips, and advice for something that is a lot simpler and easier than Google.Even with Google’s AI overviews, the main focus at the moment is trying to get that exposure, so that AI recognises it and pulls it through for your brand.”