10 retention plays you can't afford to miss

(Free download) Steal our notes from the Retention Roadshow: https://ecomemailmarketer.com/notes-from-retention-roadshowWe just spent a week on the road talking retention marketing with ecommerce teams across New York, Miami, Los Angeles, and Austin.And one thing became pretty clear: the conversations happening online don't always match what's actually happening inside ecommerce teams.In this episode of Send It, Jimmy and Chase recap the Commerce Roundtable Retention Roadshow, sharing the biggest takeaways from four cities, seven days, and hundreds of conversations with retention marketers and ecommerce operators. They dig into where teams really stand with AI, the strategies that kept coming up in every room, and the tactical ideas worth bringing back to your own program.If you want to keep a pulse on where retention marketing is actually headed, this episode is the place to start.Here's what we're diving into:- The real state of AI and MCP adoption across four cities- Why 85% of first purchases happen on day zero, and the double send for it- The 80/20 flow rule that's quietly wasting your time- Using an MCP to crack open the deliverability black box- Where to watch every full talk and grab the decks for freeWant to get in on the action? Replay all the Roadshow sessions here: The 2026 Email Flow Playbook: https://www.youtube.com/watch?v=7I4BDLim4t8Retention Marketing Playbook: https://www.youtube.com/watch?v=tMbTAGO-IJcEmail Marketing Myths Busted: https://www.youtube.com/watch?v=0z6jtSpwiyYConnected AI for Email & Retention Marketing: https://www.youtube.com/watch?v=AoPbAJllCrMThank you our friends at Omnisend, Superscale and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=SenditeCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/______00:00 Welcome to the show06:11 How many marketers are actually using AI, city by city10:22 MCPs and connected AI, and why nobody knows them yet12:29 Max's welcome flow and pop-up playbook14:20 Philippe on early BFCM prep and the 80/20 rule16:12 Rytis on real MCP use cases, including deliverability19:05 The language and data that moves revenue21:30 Anwar on the metrics that forecast brand health22:46 Melanie's golden goose framework25:19 Coach Danny on building projections with AI26:34 Chris Lang on storytelling to grow a list31:12 Final thoughts and where to watch every talk______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!