Selling the Couch

ENCORE: The Process of Creating and Marketing Your Product Using the Feelings Wheel

June 11, 2026·37 min
Episode Description from the Publisher

In today's encore, we're tapping into creative thinking. How are you at thinking outside the box? This episode is perfect for everyone who has thought about creating, marketing, and selling a product. What is the process like? How do you take care of all the little details? What about the marketing piece of your product? We’re diving deep into these questions and more on today’s show.My guest is Rosanne Marmor, LCSW, in Portland, Oregon. She created a Feelings Wheel as a way for clients to identify their feelings both inside and outside the therapy room. Rosanne went on a journey that took almost two years of gathering data, development, and production. She was finally able to put this tool in the hands of her clients and has been overwhelmed by its success.

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