When it comes to scaling your B2B marketing, where do you even start? Insider Tales from a B2B Marketer, Pasha Irshad of Shape & Scale

In this episode, they discuss the value of consultants with multiple skill sets who can handle various aspects of a project, potentially replacing the need for multiple agency roles. Both hosts are consultants who bring multiple skill sets to a problem and can do the job of three or four people.They also emphasize the importance of patience and taking the time to build out the infrastructure correctly. They suggest building outside the system and implementing technology after thoroughly whiteboarding and mirroring the go-to-market processes. By putting the system on paper and allowing for edits and fixes, companies can ensure a more efficient and effective implementation.Additionally, They explore the connection between marketing and sales in go-to-market strategies. Successful companies are those where sales and marketing work together seamlessly. This highlights the need for collaboration and alignment between these two departments to achieve optimal results.Overall, the episode emphasizes that designing a solid infrastructure for go-to-market strategies is crucial and should not be rushed. Taking the time to gather accurate data, design processes, and ensure collaboration between marketing and sales will lead to more successful go-to-market efforts.[00:00:09] Working with contractors and advisors.[00:03:27] Reputation and credibility.[00:06:01] Bounce rate and email deliverability.[00:10:57] SDRs and email credit scores.[00:12:15] Automating MQL to opportunity to close.[00:15:10] Conversion and volume in marketing.[00:18:10] The North Star.[00:22:38] Consultants overpowering agencies.[00:24:29] Single point solution contractors.[00:28:27] Forms and form strategy.[00:30:03] Wasted people hours.[00:34:05] Optimizing back end systems.[00:36:11] Building systems correctly.Linkedin | Facebook | Instagram | Twitter | Youtube | TikTok | Pasha Irshad