55: Reclaiming B*tchy: How Kiki Athanas Built a Viral 7-Figure Brand by Breaking the Rules

In this unfiltered episode, Marina Girgis chats with Intuitive Eating coach, Kiki Athanas, about building an authentic personal brand, embracing spicy opinions, and scaling a seven-figure business through intuitive marketing. Whether you're a coach, entrepreneur, or content creator, discover how to navigate social media with honesty and boldness.How Kiki Athanas transformed disordered eating into a thriving business offering her signature 1010 methodThe importance of owning your authority and being unapologetically authentic onlineStrategies for creating viral content: embracing polarity, sass, and truth-tellingThe evolution from vanilla to spicy social media presence what it takes to stand out and attract clientsThe role of marketing that responds to market needs versus rigid planningHow to build an ecosystem that supports your unique style and lifestyle, including retreats, certifications, and programsThe mindset shift around making business decisions: prioritizing choice, fun, and intuition over rigid rulesBehind the scenes of launching and relaunching the 1010 program, and future expansion plansThe power of setting new standards and creating authority content that elevates your brandThe importance of boundaries and avoiding burnout with flexible business modelsConnect with Kiki:InstagramTikTokWebsiteJoin the Next 10/10 GroupNewsletterConnect with Marina:InstagramJoin Marina’s Free newsletter communityJoin the waitlist for Premium Presence, Marina’s Branding Mastermind