See You On The Other Side

102 | Edward Bernays (The Father of Propaganda)

February 11, 2026·1h 44m
Episode Description from the Publisher

What if your thoughts and opinions were engineered? Let's dive into a propaganda rabbit hole. How propaganda (aka public relations) and algorithmic incentives hijack emotion, flatten nuance, and train us to spread messages for free. Starting with Aristotle’s ethos, pathos, and logos, we explore how Edward Bernays retooled persuasion into a system that borrows authority, attaches positive symbols, and weaponizes social proof. From WWI slogans to Torches of Freedom, from 'bacon and eggs' to the...

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