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Second in Command: The Chief Behind the Chief with Cameron Herold: Daily Summaries Delivered
by Second in Command with Cameron Herold
Welcome to the “Second in Command” Podcast hosted by Cameron Herold, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief. Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
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- 6 days ago51 min
Ep. 607 - Optomi Professional Services COO Nick Murphy - Our People Are Our Inventory
What happens when a company builds its growth strategy around reviving forgotten small towns instead of chasing the next big metro?In this episode our co-host, Lindsay Smith, sits down with Nick Murphy, COO of Optomi Professional Services, a 100% US based technology firm operating through two brands: Optomi, which delivers high-end IT staffing, and Provalis, which brings IT and business process consulting to centers of excellence in rural America.He built his career across investment banking, a decade at The Home Depot, and a senior finance role at Ibotta before joining Optomi in 2023 and being appointed COO in December 2025.Together they get into the exact criteria Provalis uses before betting on a town, how one Wall Street Journal feature turned into a wave of national press, and why Nick says his people are the closest thing his company has to inventory.Listen now.Sponsored by:Cadre AI - If you are ready to turn AI into real growth for your business rather than just more tools visit Cadre AI to discover how their team helps companies increase revenue, improve profitability, and implement AI that truly delivers results: https://www.cadreai.com/cooTimestamped Highlights0:00 — Staying Close to the Business0:44 — Nick Murphy Introduction6:25 — "Business Partners First, Finance Partners Second"10:41 — Wall Street Journal Feature12:10 — "A Company of Firsts"13:25 — Untapped Talent in Rural America15:56 — Revitalizing Main Street20:08 — Paying 100% of Benefits29:43 — Most Exciting Career Moment33:08 — "Executive Amnesia" and the CEO Relationship34:15 — Challenging the CEO40:05 — "If I'm the Bottleneck, We've Got a Busted Process"41:50 — AI as a Growth Vector46:16 — Childhood Dream: School Bus DriverAbout the GuestNick Murphy is COO of Optomi Professional Services, where he oversees both the Optomi staffing brand and the Provalis managed services brand. He built his career across investment banking with SunTrust Robinson Humphrey, nearly a decade at The Home Depot spanning finance, merchandising, e-commerce, and marketing, and a senior finance role at Ibotta. He joined Optomi in 2023, built out FP&A, marketing, PR, and enterprise strategy, and was appointed COO in December 2025.Mentioned ResourcesSunTrust Robinson Humphrey The Home Depot IbottaWall Street JournalFox BusinessNews NationNewsweek cooalliance.com/freebookAbout the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer. She previously scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug, Stop Branding, Start Experiencing, and helps leadership teams use experience as a competitive growth lever.Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alli
- 1 weeks ago39 min
Ep. 606 - Arron Coaching Founder Laurie Aaron - Speak Yourself Into the Room
What does it take to sit at the right hand of three different CEOs, back to back, and make each partnership work?In this Fan Favorite episode, Cameron Herold sits down with Laurie Aaron, former Chief of Staff at AT&T and now founder of Arron Coaching, LLC, to revisit one of the show's most clarifying conversations on a role almost nobody truly understands.Laurie's path is rare: 30 years inside AT&T and three successive CEOs gave her a front-row seat to how the chief of staff role must reinvent itself with every leader. She breaks down what separates a chief of staff from a COO and an executive assistant, and why the best ones prevent problems the CEO never even sees.Whether you're wondering if you need a chief of staff, or wondering if you already are one, this conversation demystifies the role end to end. Listen now.Sponsored by:AMP - a practical, proven methodology that helps teams move from trying to do more with AI to achieving more because of it, replacing fragmented experimentation with real AI Operations capability. Through personalized training, strategy, and hands-on support, teams get a clear path to build momentum and embed AI into daily work. Learn more here.Timestamped Highlights00:00 Why the Chief of Staff Role Is So Misunderstood02:10 The Origins: From the Military to the Corporate World04:30 What Every Effective Chief of Staff Has in Common07:15 Chief of Staff vs. COO: Where the Roles Diverge10:05 My Right Hand and My Left Hand: Chief of Staff vs. Executive Assistant13:40 How Title Inflation Diluted the Role16:20 What Chiefs of Staff Are Actually Paid19:00 Writing Who Has Your Back?21:30 Can Any C-Suite Leader Have a Chief of Staff?24:15 Where the Best Chiefs of Staff Really Come From27:00 Why You Should Look Internally First30:10 Building the Interview Squad33:45 How Trust Gets Built Between a CEO and Their Chief36:20 The Handshake Meeting: Setting the Vows39:50 Knowing When and How to Challenge a CEO43:00 Coaching CEOs and Chiefs of Staff as a Team45:30 Speak Yourself Into the Room: Laurie's Advice to Her Younger SelfAbout the GuestLaurie Aaron built her expertise on the chief of staff role over 30 years at AT&T, where she served as chief of staff to three different CEOs in succession. She is now the founder and CEO of Arron Coaching, LLC, a trusted advisor and executive coach to C-Suite leaders and chiefs of staff, and the author of Who Has Your Back?: A Leader's Guide to Getting the Support You Need by the Chief of Staff You Deserve.Mentioned ResourcesWho Has Your Back?Hit The Ground RunningAT&TThe Misunderstood Role of the COOcooalliance.com/freebookImportant LinksConnect with Cameron: Website | <a href="https://www.linked
- 2 weeks ago51 min
Ep. 605 - Applied AI Labs COO Mike Fedorov - Autopilot Is the Enemy of Excellence
Most operators never learn to fight autopilot, the quiet enemy of excellence.In this episode, Lindsay Smith sits down with Mike Fedorov, COO of Applied AI Labs. With 26 years in operations and supply chain, as a former Accenture Director and Mars operations leader, Mike built his reputation staying on-site, in the detail, close to where the work breaks.He shares his philosophy that a COO's first job is to keep the lights on, and the second is to keep them on better, explaining why flat structures are replacing layers of management, how AI works best as a coordination layer, and the defining power of mentorship in his career.Sponsored by:STS Capital Partners - Your expert guides on the journey to an Extraordinary Exit™. To learn more about STS Capital Partners and how they achieve maximum value by Selling to Strategics™, complete the inquiry form here: https://stscapital.com/coo-alliance/Timestemped Highlights00:00 The Future of Flat Organizational Structures01:44 What Applied AI Labs Does02:38 The COO's Real Job: Keep the Lights On, and Better05:11 A COO Who Watches Two Operations at Once08:08 Scaling After Excelling: The Contractor Approach09:18 Why Flat Structures Are Replacing Layers of Management11:01 What Big Companies Get Right About Operations12:45 Nimbleness vs. Routine: Autopilot as the Enemy of Excellence16:06 How AI Actually Helps Operations: The Coordination Layer18:44 AI as a Copilot, Not a Replacement20:06 AI in Recruiting: What Works and What Fails27:34 Defining Moments: The Power of Mentorship30:52 How to Find and Structure Mentorship38:55 What's Next for Applied AI Labs43:55 Personal Growth: Knowing What You Don't KnowAbout the guestMike has 26 years of experience in operations and supply chain, as a former Accenture Director and, before that, leading operations planning and execution for Mars. He has run and turned around operations for some of the most complex and demanding companies in the world, and has saved major clients that were ready to walk. He leads engagements the way he has always worked: on-site, in the detail, close to the people who know where the work breaks. Operators trust Mike because he has done their job.Mentioned ResourcesMarsAccentureAbout the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer. She previously scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug, Stop Branding, Start Experiencing, and helps leadership teams use experience as a competitive growth lever.Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance – The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command, Unleash the Power of Your COO BookClaim your FREE copy: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi
- 3 weeks ago43 min
Ep. 604 - FAN FAVORITE | Former ActiveCampaign President Sameer Kazi - The Financial Skill Most Leaders Skip
How do you walk into a company of nearly 800 people as its first-ever president and win over the ones who wanted your job?We are bringing this one back because it keeps landing with second-in-command leaders. Cameron sits down with Sameer Kazi, the first president in ActiveCampaign's history, who joined a fast-growing company of nearly 800 people and had to earn trust from day one.Sameer traces his path from employee 200 at ExactTarget through the Salesforce acquisition, KKR, Bessemer, and running Cheetah Digital, then unpacks how he split responsibilities with the CEO, why he brings non-finance leaders close to the numbers, and how he decides with incomplete information.If you are stepping into a senior seat or scaling a business without losing its edge, this one is worth the revisit. Listen now.Sponsored by:This episode is brought to you by our Silver Sponsor, Next Level Growth.They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.Complete the assessment here to get started - nextlevelgrowth.com/cooassessmentTimestamped Highlights02:35 Employee 200 at a "tiny little company" called ExactTarget03:15 Filing an S-1 in 2008, right as the markets fell apart03:50 Why the growth never actually slowed down05:37 The years between Salesforce and ActiveCampaign08:50 Walking into KKR and asking, "Barbarians at the Gate?"10:38 The boardroom lesson from a business with declining growth12:38 What an MBA is actually good for13:38 Reading Salesforce's income statement before SaaS was cool14:48 The 54% lever that only works while growth holds15:52 Quitting his job to raise money with twins on the way16:32 Why ActiveCampaign came looking for him19:23 Why the role was never about empire building21:46 Winning over the people who wanted his seat25:11 How you know when you know enough to decide26:24 What ActiveCampaign really does34:47 Why every non-finance leader should learn the numbers37:25 The advice he would give his 21-year-old selfAbout the GuestSameer Kazi was serving as President of ActiveCampaign at the time of this recording, the first person to hold that title in the company's history, reporting to founder and CEO Jason VandeBoom. A veteran SaaS operator, he was an early executive at ExactTarget (employee 200) through its acquisition by Salesforce and ran EMEA operations from London. He later served as interim CEO of Simply Measured and CEO of Cheetah Digital, and worked alongside investors including KKR and Bessemer. He holds an MBA and describes himself as a sleeves-rolled-up, sweat-the-details operator. Sameer is now the Chief Executive Officer at Pantheon Platform.🔗 LinkedInMentioned ResourcesActiveCampaignSalesforce, formerly ExactTargetSimply Measured - acquired by Sprout SocialCheetah Digital - now MarigoldKKRBessemer Venture PartnersExperianSilversmith Capital Partners
- Aug 18, 202637 min
Ep. 603 - Stemple Creek Ranch GM Conner Hackett - How to Turn One Product Into Five Revenue Streams
What does it really take to turn a single-family ranch into a thriving, multi-stream meat company that families and top chefs trust?In this episode, Lindsay Smith sits down with Conner Hackett, General Manager of Stemple Creek Ranch, to unpack how a small California ranch grew into a multichannel meat company without ever cutting corners.Conner shares why culture and purpose matter more than technical skill, how one ranch became farmers markets, direct-to-consumer, events, and ranch stays, and what it actually takes to build a resilient local food system that keeps the dollars pointed back at the people on the ground.If you lead operations and want a real playbook for scaling with legacy and integrity intact, this conversation delivers. Listen now.Sponsored by:Genius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.Learn more: https://www.geniusnetwork.com/Timestamped Highlights00:17 - How a fifth-generation rancher ended up leading a meat company01:14 - Why he walked away from a finance internship at Merrill Lynch03:14 - What it is really like to join a company whose culture is already built04:28 - The complex work of turning whole animals into a real business07:11 - The hidden hurdle most small producers underestimate09:49 - Why the meat company only works if it serves the rancher first10:52 - How Stemple Creek builds fierce loyalty one customer at a time15:27 - What actually happens behind the booth at a world-class farmers market24:04 - The most defining moment: getting the whole team under one roof26:16 - Wearing every hat as GM, and the surprise he did not expect30:01 - Why the why matters more than the technical skill set31:52 - The weight of legacy, and the moment it flipped for him37:50 - The direct-to-consumer bet that could define the next chapterAbout the GuestConner Hackett is the General Manager of Stemple Creek Ranch, a fourth-generation family ranch near Tomales, California that raises grass-fed beef and lamb and has grown into a multichannel meat company. A fifth-generation rancher himself, Conner came up in agriculture, worked in the Bay Area meat and restaurant world, and founded his own consulting business before joining Stemple Creek, where he now leads finance, marketing, and operations for the meat enterprise.🔗 LinkedIn | WebsiteMentioned ResourcesIntegrate ConsultingMerrill LynchLeopold Conservation AwardAbout the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer. She previously scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug, Stop Branding, Start Experiencing, and helps leadership teams use experience as a competitive growth lever.🔗 Connect with Lindsay on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World's Leading Community for Seconds in CommandGet Cameron's book: Second in Command, Unleash the Power of Your COO BookClaim your FREE copy: Second in Command: Unleash the Power of Your COO BookTake his course: <a href="https://rebrand.ly/in
- Aug 11, 202649 min
Ep. 602 - FAN FAVORITE | ElevenLabs Lead of Operations Victoria Weller – Why Great Operators Never Wait for the Answer
What does it take to go from astrophysics to running operations at one of the fastest-growing AI companies in the world?In this Fan Favorite episode, Cameron Herold sits down with Victoria Weller, former Chief of Staff and now Lead of Operations at ElevenLabs, to revisit one of the show’s most fascinating conversations. Victoria’s path is rare: astrophysics, space medicine, quantum encryption, and Palantir, before landing at the AI voice company reshaping how the world listens.She breaks down what a Chief of Staff really does at an early-stage startup, how she cleared SOC 2 compliance in seven weeks, and why ElevenLabs grew so fast. They also get into voice cloning, deepfake safeguards, and surprising use cases across hospitals, transit, and accessibility.Whether you want a COO seat or you are building functions from nothing, Victoria’s story is a masterclass in figuring it out fast. Listen now.Sponsored by:Redirect Health - Affordable healthcare benefits designed to make traditional insurance optional, with 24/7 access to primary care and Rx support that helps businesses reduce costs while keeping employees covered.Learn more: http://www.redirectcoo.com/Timestamped Highlights[00:00:44] – The ElevenLabs mission, and why an EPUB can become an instant audiobook[00:02:55] – Munich to Edinburgh to Berlin to New York: a career across four countries[00:04:06] – What actually happens to an astronaut’s blood in zero gravity[00:07:54] – Lasers, quantum encryption, and the pivot toward tech[00:13:06] – Cameron asks the big ones: aliens, and are we living in a simulation?[00:19:12] – What ElevenLabs is really building, explained simply[00:20:50] – How context lets an AI voice sound genuinely sad or genuinely happy[00:28:12] – The accessibility use cases the team never saw coming[00:31:03] – Cloning a late loved one’s voice, and the compliance behind it[00:33:16] – Stopping deepfake voice scams: watermarks and the AI Speech Classifier[00:38:31] – What a Chief of Staff actually does, and why it feels like a SWAT team[00:40:32] – Does a great Chief of Staff work themselves out of a job?[00:47:07] – The advice Victoria would give her 21-year-old selfAbout the GuestVictoria Weller is the former Chief of Staff and now the Lead of Operations at ElevenLabs, the AI voice company behind lifelike text-to-speech and voice cloning, where she owns internal operations, compliance, and hiring. She cleared the company’s SOC 2 process in seven weeks. Before ElevenLabs she was a reliability engineer at Palantir Technologies in New York and London. Her background spans astrophysics at the University of Edinburgh, space-medicine research in Berlin, and a master’s in applied physics from Columbia University.🔗 LinkedIn | WebsiteResources & MentionsPalantirColumbia UniversityMax Planck Institute for Extraterrestrial PhysicsOpenAI (ChatGPT)MidjourneyThere’s An AI For ThatTEDImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookClaim your FREE copy: Second in Command: Unleash the Power of Your COO Book</
- Aug 4, 202613 min
Ep. 601 - Your First Team
What if the most important team you lead is not the one you actually run?In this solo episode, Cameron Herold tells the story of coaching a 400-person company that had become the best place to work in its state, then watched politics spread through the leadership team like black mold. Silos, turf wars, and finger-pointing crept in right as the company scaled.His fix starts with one shift: your leadership team is your first team, not the department you run. Cameron breaks down the exact systems he used at 1-800-GOT-JUNK to keep leaders aligned, from weekly shout-outs and a shared dashboard to a rallying cry, offsite quarters, and even a giant Monopoly board.If your leaders are protecting their own turf instead of winning together, this one is for you. Listen now.Sponsored by:Cadre AI – Helping business leaders identify the highest-impact opportunities for AI and implement strategies that drive greater efficiency, profitability, and revenue.Learn more: https://cadreai.comTimestamped Highlights[01:04] - The leadership idea Cameron spent years figuring out before sharing it[01:27] - The Florida company he grew 10x, then watched get infected[01:56] - The black mold that spreads across even the best places to work[02:34] - Why a wide receiver's most important team is not the offense[02:59] - The first team rule every 1-800-GOT-JUNK leader lived by[03:44] - The 15-second weekly habit that quietly kills silos[05:05] - The rallying cry that pulls leaders out of their own turf[05:55] - The death zone between 30 and 100 employees, and the trap inside it[07:23] - Why your best quarterly planning never happens in the office[08:07] - Why one simple dashboard beats sixty scattered metrics[09:29] - The giant Monopoly board that turned projects into a team game[11:30] - Flip your org chart upside down, and see who lands at the bottomMentioned Resources1-800-GOT-JUNK (the company Cameron helped build and scale)BlueGrace Logistics (the Florida company in the coaching story)YPO (Young Presidents' Organization)Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command, Unleash the Power of Your COO BookClaim your FREE copy: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.Sponsored by:Cadre AI – Helping business leaders identify the highest-impact opportunities for AI and implement strategies that drive greater efficiency, profitability, and revenue.Learn more: https://cadreai.com
- Jul 28, 202641 min
Ep. 600 - Jarrett Companies COO Mike Wood - The $1M Mistake That Made His Team Stronger
Ever wonder what happens when the COO who scaled a company to $100 million realizes he was the problem?In this episode, Cameron sits down with Mike Wood, COO of Jarrett Companies, who joined a $2 million Nashville construction firm and helped grow it into seven companies doing over $100 million.They get into the machinery behind that growth: meetings from 6 to 9 a.m., five days a week, a double check on everybody in the building, and profit sharing that turns leaders into owners. Then it goes deeper. Mike opens up about learning to read at 25, the misery that followed his biggest turnaround, and the million-dollar flood where taking full ownership changed his entire team.If the noise in your head is louder than the problems on your desk, this conversation is your way out. Listen now.Sponsored by:STS Capital – A global M&A advisory firm helping entrepreneurs achieve maximum value when selling their business, with a focus on strategic buyers and life-changing exits.Learn more: https://stscapital.comTimestamped Highlights05:30 - Two million to one hundred million: why Mike had to keep replacing himself, over and over07:38 - Meetings from 6 to 9 a.m., five days a week: the double check habit that ended repeat mistakes13:16 - The six out of ten rule: why waiting two months on a problem employee costs you everything15:51 - How to create safety before a hard conversation, so people can actually hear you18:41 - The science of angry leadership: cortisol, the default mode network, and why exploding makes you dumber23:26 - More money, happy family, great job, and the most miserable he had ever been: the fish tank moment24:30 - Learning to read at 25: how a rare form of dyslexia wrote the negative script in Mike's head30:28 - "This flood is my fault": the $1 million claim that became a masterclass in taking ownership34:32 - What owners do when nobody is watching, and why every person in the building needs a double check42:10 - Inside Learn to Love Being You: removing identities, forgiveness, and rewriting the stories that haunt usAbout the GuestMike Wood is the COO of Jarrett Companies, a Nashville-based commercial construction group spanning site work, paving, concrete, fire protection, and mechanical services. Since joining as an estimator and project manager, he has helped grow the business from $2 million to more than $100 million in revenue across seven companies, including a fire protection company later sold to a private equity firm. Mike is also the founder of Learn to Love Being You, a 10-week program that helps people quiet anxiety and self-doubt through the same inner work that transformed his own leadership.🔗 LinkedIn | WebsiteMentioned ResourcesJason Jarrett, CEO of Jarrett CompaniesLearn to Love Being YouExtreme Ownership by Jocko Willink and Leif BabinThe E-Myth Revisited by Michael GerberSmartsheet1-800-GOT-JUNK?Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World's Leading Community for Seconds in CommandGet Cameron's book: Second in Command: Unleash the Power of Your COO BookTake his course: <a href="https://rebrand.ly/invest-in-yo
About Second in Command: The Chief Behind the Chief with Cameron Herold
Welcome to the “Second in Command” Podcast hosted by Cameron Herold, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief. Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
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