
Most vacation homeowners think great design is about picking pretty furniture. But today’s expert guest says it’s actually all about psychology. And when it’s done right, the result isn’t just a beautiful vacation home you love. It’s a place that stands out from the competition, attracts more bookings, and earns you more money. This week’s expert guest: Jordan McDonough is the Co-Founder of Somerled, a short-term rental design studio that helps owners earn more money. Somerled isn’t your typical interior designer. They start by analyzing your destination, identifying your ideal guest, and then, they create a design around the decisions that drive bookings and maximize returns. The result is a vacation home that stands out, books faster, and most importantly, earns more money. Key links: –Second Home First Academy: BuyYourSecondHomeFirst.com/academy *Use code PODCAST for 40% off –Subscribe to the free weekly newsletter: BuyYourSecondHomeFirst.com/#subscribe –Visit the website: BuyYourSecondHomeFirst.com –Follow on Instagram and TikTok: @BuyYourSecondHomeFirst –Find us on Substack: SecondHomeFirst.Substack.com –Say Hi! Hello@BuyYourSecondHomeFirst.com A Special Thank You To Our Sponsors: Lodgify: https://lodgify.com/?afmc=28y Click the link and enter code HOME20 for an additional 20% off their yearly and bi-yearly plans. Somerled: https://form.jotform.com/252193985491065?howDid=Referral&typeA19=Second%20Home%20First Use the link provided to schedule your free consultation call. Listeners of SHF also get $1,000 off virtual design & $3,000 off design & project management services. Turno: https://go.turno.com/second_home_first Use the link provided to get $25 off your first clean. Flytographer: https://www.Flytographer.com/SHF Use code SHF25 for $25 off your first shoot. PriceLabs: https://hello.pricelabs.co/signup/?referral=secondhomefirst Use code SecondHomeFirst (all one word) for a 30-day free trial, plus $10 off your first invoice Minoan: https://www.Minoan.com/SecondHome Use the link provided to sign up and receive a free $25 in credit.
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