Search as a Channel

How Does ChatGPT Source?

July 9, 2026·20 min
Episode Description from the Publisher

Your brand might already be invisible inside ChatGPT, and you would not even know it. Every source it pulls from lands in a hidden trust tier, and most companies never make the cut. This episode breaks down how ChatGPT decides what to fetch, what to cite, and what to ignore, plus the simple fixes that move your pricing and product facts into the tier that actually gets trusted. Where does your brand rank today?

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