Search as a Channel

ChatGPT Ads Are Not Search Ads.

August 10, 2026·21 min
Episode Description from the Publisher

Ads inside ChatGPT are not paid search with a new interface. They are the start of a new market where brands compete for presence in the conversations that shape buying decisions. This episode covers the first public benchmark of sponsored placements, expansion into new markets, and three moves leaders should make now. Will your brand be part of the answer, or absent from it?

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