Search as a Channel

Bot Blocker Might Be Killing Your Visibility

August 13, 2026·20 min
Episode Description from the Publisher

The tool you installed to keep automated scrapers away from your content may also be blocking Google from seeing your site. Rankings do not crash overnight. They erode quietly while teams blame the wrong thing. This episode covers how defensive bot rules can shut out search crawlers, the warning signs that look like a content problem, and the audit to run now. Are your protections guarding the business or costing it?

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