Agile Beyond the Enterprise: Coaching the Businesses Next Door with Marina Alex

Most Agile coaches build their careers inside large organizations — but what happens when a new opportunity calls from an unexpected direction? Scrum.org CEO, Dave West, sits down with Marina Alex, an AI & modern management expert and Founder of The SWAY Academy, who answered that call. After the enterprise market shifted in 2022, Marina pivoted her practice toward small and medium-sized businesses in Knoxville, Tennessee — and discovered what she describes as a blue ocean: many companies...