Say It Anyway — Suzanne Lambert on Hate, Cancel Culture & Blowing Up Online

How Suzanne Blew Up Online Started posting consistently around the 2024 election Went from ~50K to 500K followers in months Viral moment came from saying what others wouldn’t Took a risk instead of waiting to be “ready” Why Most People Never Start Fear of judgment > desire to succeed People overthink content instead of posting Waiting for perfection kills momentum If hate comments scare you → this path isn’t for you The Reality of Going Viral It only takes ONE video — but you can’t predict it Viral content often comes from authenticity, not strategy Acting on ideas immediately matters more than planning Controversy: Growth Tool or Trap? Algorithms reward conflict, debate, and strong opinions Controversy builds attention fast But it locks you into that identity long-term Don’t chase controversy unless it’s real to you “Fuck It” Energy & Confidence Confidence comes from action, not validation You must post without caring about reactions The more you do it, the easier it becomes Detachment from outcomes = creative freedom Hate Comments & Online Criticism Hate is worse than you expect — accept it early If someone comments, you’re already in their head Dedicated haters = hidden fans You don’t need to win everyone over Why Influencers Fail Trying to please the algorithm instead of leading Overthinking “content pillars” and branding Copying trends instead of building identity Lack of consistency and resilience Stand-Up Comedy vs Social Media Stand-up is harder than going viral Immediate feedback vs delayed validation Bombing builds real confidence Fearlessness is required in both Fake Influencer Culture Many creators curate unrealistic lifestyles “Day in the life” content is often staged Authenticity stands out more than perfection Advice for Beginners Talk about what you’re obsessed with Stop waiting — just start posting Be ready for criticism from day one If quitting feels wrong deep down → don’t quit Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.