Influencers and Kids: The Power of Online Personalities | Liselot Hudders, PhD

The rise of influencers has changed the conversation around advertising, marketing, and behavior change in adults as well as children. How do influencers and their sponsored content impact children’s thoughts, feelings, and behaviors? On this episode of Screen Deep, host Kris Perry interviews Dr. Liselot Hudders, Professor of Marketing Ethics at Ghent University, to unpack her research on how influencing works, why influencers produce content aimed at youth, what children understand about dig...