What Lawyers Miss When They Skip the Science

Send us Fan Mail Explores why internal agreement inside the trial war room often creates false confidence rather than real trial readiness.Breaks down the hidden psychological forces shaping plaintiff trial strategy, including confirmation bias, hierarchy bias, and overconfidence.Examines the critical gap between internal clarity (how lawyers understand a case) and juror clarity (how real decision-makers process it).Reveals why traditional focus groups and demographic profiling frequently pro...