473 From Oil to Water: How the Water Midstream Sector Was Born with John Durand

Industrial water professionals often think about water in terms of treatment, compliance, reuse, and operational risk. John Durand brings a different but closely connected view: water as infrastructure, water as a managed resource, and water as a strategic part of energy development.  John Durand, one of the early pioneers of the water midstream sector and CEO of Magnificent Desolation, LLC, joins Trace Blackmore to explain how produced water moved from a disposal challenge to a large-scale infrastructure opportunity.  From Disposal Model to Managed Resource  John describes how the growth of horizontal drilling changed the scale of water management in the Permian Basin. A vertical well once used a fraction of the water required for today's horizontal wells, creating a need for pipelines, reuse systems, recycling strategies, and long-term infrastructure planning.  He explains that the water midstream sector emerged because the old approach—trucking water or simply sending it to disposal—could not keep pace with the volume. Today, the conversation has shifted toward produced water reuse, recycling, and the search for beneficial uses outside of oil and gas.  Produced Water, Salinity, and Future Use  John notes that produced water can carry very high salinity, sometimes many times higher than seawater. That creates treatment challenges, especially when thinking beyond oilfield reuse and toward broader industrial applications.  He also points to future opportunities for produced water in data centers, electric generation, cooling applications, and possibly other beneficial reuse pathways. The key message is clear: water once treated as waste may become an important resource if the industry continues to innovate responsibly.  Infrastructure, Trust, and Public-Private Partnerships  Beyond pipelines and treatment, John emphasizes the role of relationships. He shares examples from Midland and Odessa, where long-term water supply arrangements and wastewater treatment infrastructure created value for both communities and industry.  For water professionals, the lesson extends beyond oilfield water. Large infrastructure projects require technical expertise, capital, public trust, and long-term credibility. John's experience shows that durable solutions depend as much on trust and collaboration as they do on engineering.  Staying Curious in a Changing Industry  John closes with a practical leadership reminder: stay curious, ask better questions, and keep learning. Whether the topic is produced water, AI, energy independence, or infrastructure, he encourages professionals to dig deeper and continue expanding their understanding.  Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge!<span data-ccp-props= "{"134233117":fal