S3:E19: Finding Your Why

Today, we’re joined by two SASFAA leaders that we're especially excited to hear from: Helen Faith from the University of Virginia and Jackie Copeland from UNC Chapel Hill.And this time, Sam Hicks is taking a little break from asking What’s Keeps You Up At Night to turn the conversation in a more professional direction.Sam sits down with Helen and Jackie to talk about a very timely theme that Kitty Conrad has set for SASFAA this year: Finding Your Why.For so many of us, financial aid is much more than a job. It’s a profession built around helping students, supporting families, mentoring colleagues, and trying to make a real difference, often during some pretty challenging moments. But when the days get busy and the work gets complicated, it can be easy to lose sight of what brought us here in the first place.So today, Sam asks Helen and Jackie to reflect on what continues to inspire them, what gives their work meaning, and what keeps them connected to this profession after so many years.For just a little while, forget about what’s keeping you up at night; instead, think about what gets you up in the morning.Here’s Sam with Helen Faith and Jackie Copeland.