222: Generative AI and Einstein with Charles Watkins

Could integrating generative AI revolutionize your business processes? Join us as we sit down with Charles Watkins, the newest Salesforce Developer Advocate, to unveil the transformative capabilities of Salesforce's Prompt Builder. Charles shares a compelling example from his own support background, illustrating how this innovative tool can streamline the summarization and categorization of support cases. Learn how Prompt Builder simplifies switching between large language models like OpenAI and Microsoft Azure, making advanced AI accessible without complex integrations. We also decode Salesforce's cutting-edge Models API, currently in beta, offering a granular, controlled approach to generative AI. Charles discusses how the API can be harnessed to build chat-based conversational AI apps, embeddings, and more using REST API and Apex interfaces. Discover the security advantages of the Einstein Trust Layer, which ensures data privacy, and hear about the impressive response times of models like GPT-4. This episode is a treasure trove for developers eager to experiment with Salesforce's open-gen AI ecosystem. Don't miss this opportunity to get inspired and elevate your AI game. Show Highlights: The Prompt Builder tool for automating business processes like summarizing and categorizing support cases. Simplified integration with multiple large language models such as OpenAI and Microsoft Azure. The new Models API for creating chat-based AI apps, embeddings, and text generation solutions. Benefits of the Einstein Trust Layer for enhanced security and data privacy. The rapid response times of models like GPT-4 and the lack of a streaming API. Links: Applying Fundamentals of Prompt Engineering with Prompt Builder - https://developer.salesforce.com/blogs/2024/07/applying-fundamentals-of-prompt-engineering-with-prompt-builder Using Prompt Builder, Flows, and Apex to Summarize and Classify Cases Faster - https://developer.salesforce.com/blogs/2024/06/using-prompt-builder-flows-and-apex-to-summarize-and-classify-cases-faster Prompt Builder for Developers Playlist - https://www.youtube.com/playlist?list=PLgIMQe2PKPSIarRb6ud6odVxB1gv-hbO8 Einstein 1 Studio Developer Center - https://developer.salesforce.com/developer-centers/einstein-1-studio