Sales [UN]Training

Teaching Sales Leaders to Coach

September 14, 2026·36 min
Episode Description from the Publisher

Host Kelly Riggs explores why 90% of sales managers struggle with coaching and distinguishes actual skills-based coaching from routine deal reviews . The episode breaks down how sales leaders can master behavioral observation, overcome fundamental coaching mistakes, and build an ironclad mindset in their sales reps . Why do three out of four salespeople fall short of their revenue goals ? In this episode of Sales Untraining, host Kelly Riggs dives deep into the critical difference between managing daily transactions and actually coaching salespeople to perform autonomously . Backed by Objective Management Group data, Kelly highlights a startling reality: 90% of sales managers are weak in coaching competencies, and 72% of what leaders label as coaching is merely deal reviews, pricing assistance, or administrative support . When executed effectively and consistently, true coaching can unlock top-line revenue increases between 28% and 43% <!---

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