Transactions vs. Loyalty: Warren Kornblum on Why Some Brands Last
Warren Kornblum, CEO of Shadow Branding and former Global CMO of Toys "R" Us, joins John Golden to break down how brands earn lasting emotional loyalty. Kornblum explains how to win share of heart by defining a clear brand purpose, delivering it consistently from the CEO to the front line, and adding human empathy where AI and automation fall short. Learn more at https://shareofheart.com/
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