Want More Union Commercial Work? Start Local.

Not every commercial is a big-budget ad for a national brand. Local restaurants, car dealerships, state lotteries, to name a few, all need commercials too. But the terms of our national commercial contract don't always make sense for these regional advertisers. That's where Regional Commercial Codes come in. These agreements create opportunities for working actors in small to mid-size markets across the country by making it easier for local businesses to hire union talent. SAG-AFTRA Vice President, Mid-Size Locals, Nikki Izanec joins the show to walk us through what Regional Commercial Codes are, how they work and why they matter. The views expressed by guests are their own and do not necessarily reflect the views of their organization or SAG-AFTRA.