345. The Power Struggle Shaping Autonomous Trucking

With too many cooks in the kitchen, can innovation ever reach the road? In this Unplugged episode of SAE Tomorrow Today, host Grayson Brulte uses the culinary world as a powerful metaphor to explore one of the autonomous trucking industry's most pressing issues: who gets “veto power”? As startups challenge established OEMs and suppliers, questions around control, competition, and liability are shaping the future of commercial autonomy. Are legacy players protecting safety or their market position? And when disruptive newcomers refuse to back down, who ultimately determines the recipe for success? Tune in for a fresh perspective on the power struggles, partnerships, and industry dynamics that could define the next chapter of autonomous trucking. Have your own thoughts on this topic? We’d love to hear from you! Share your comments, questions or ideas for future topics with Grayson on Twitter or send them to podcast@sae.org. Follow SAE on LinkedIn, Instagram, Facebook, Twitter, and YouTube. Follow host Grayson Brulte on LinkedIn, Twitter, and Instagram.