How to Build More Than One Business Without Spreading Yourself Too Thin ft. Shannon Matson

Most founders are told to niche down and stay in one lane. But what happens when you have more than one passion — and the skills to build more than one thing? In this episode of Running With Wolves, Savannah sits down with Shannon Matson, founder of The Social Bungalow and Bungalow Coffee Co., to talk about the real mechanics of being a multi-passionate founder. How to know when your first business is ready to run without you. How to find the through line that ties completely different brands together. And why the permission to sit with a big decision — instead of jumping immediately — might be the most underrated business advice nobody is giving you. Here's what this episode covers: The "happy to be scrappy" era — what it looks like and why you can't skip it How to know when your plate is spinning well enough to add another one Why Shannon keeps The Social Bungalow and Bungalow Coffee Co. completely separate — and how she manages both The ism framework — finding the one thing that can carry across every audience and product you build   Connect with Shannon on Instagram at @thesocialbungalow — https://www.instagram.com/thesocialbungalow — or visit thesocialbungalow.com. If you're in Vegas, stop by Bungalow Coffee Co. in the Arts District.   Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.   multi-passionate founder, Shannon Matson, Social Bungalow, build multiple businesses, marketing strategy 2026, female founder, personal brand, ism framework