Why Trust Is Your Biggest Competitive Advantage in Roofing with Ted Sellers

Most roofing companies have a story, but Ted Sellers has built something truly different. In this interview, Ted shares how he went from working in marketing to building Sellers Roofing, one of the few Black-owned, union roofing companies in Minnesota. Along the way, he opens up about the hard lessons that shaped his business, from cash flow struggles and hiring mistakes to finding the right people and building a company that customers trust. We also talk about what it really means to be a ...