The Product Strategy Framework: A Revised Guide for Product Leaders

One of the biggest mistakes I see product managers make is making decisions in isolation: Deciding on strategy without considering how it impacts product discovery and delivery, or determining UX and features without letting strategy guide those choices. Great products, however, aren’t built by separating strategy from execution. They’re created by connecting them. That’s exactly why I developed my product strategy model—a simple but powerful way to link product vision, strategy, roadmap, and backlog. This episode describes the framework in its latest, revised version.