Luke Maher: Inside Puma Project 3 and the Rise of the Sub-Elite Marathoner

Luke Maher joins Road to the Trials to pull back the curtain on Puma Running’s Project 3 initiative and how it’s helping fuel one of the most exciting eras in amateur marathoning. From early access to prototype super shoes to building a global community of runners chasing breakthrough performances, Luke shares how the program grew from a product idea into something much bigger.The conversation also gets into the super shoe era, the support Project 3 gives athletes beyond gear, the $3,000 PR bonus, and why runners like Joey Whelan and Alana Hadley show how close the gap can be between everyday life and pro-level racing.Thank you to our sponsors:Precision Fuel and Hydration helps athletes take the guesswork out of fueling by breaking performance down into its essential components: carbohydrates, fluids, and sodium. Their science-backed approach allows runners to dial in each variable independently, making it easier to troubleshoot training issues and race-day execution. With extensive educational resources and practical tools, Precision supports athletes who want to fuel with intention rather than trial and error. Use code "Trials26" for 15% off at precisionhydration.com.