
On this episode, Josh interviews Kyle Collalti of OC-Detail Werkz, based out of Freeport, Illinois. They dive into how OC-Detail Werkz got started, the role of relationships and social media in growing the brand, and the decision to scale beyond traditional car detailing. Kyle shares how they introduced new services like industrial and agricultural coatings, built systems and processes, and expanded deeper into industrial coatings. Kyle is also a certified Avant Guard Formula 1051 (AG1051) installer, a professional-grade hybrid coating that bridges the gap between ceramic coatings and PPF, offering higher film build, stronger impact resistance, and increased durability compared to standard ceramic options. They also talk about the challenges along the way, future plans for the business, and advice for anyone looking to get started in industrial coatings. Time Stamps: (00:00) – Intro (02:24) – How OC-Detail Werkz Started (07:52) – Building Good Relationships (08:42) – How Social Media Helped Growth (15:58) – Decision to Scale the Business (23:25) – Systems and Processes (31:36) – Offering Industrial/Agricultural Coatings (44:05) – Introducing Avant Guard Formula 1051 Coating (01:07:03) – Growing Deeper Into Industrial/Agricultural Coatings (01:11:49) – Future Plans for OC-Detail Werkz (01:13:24) – Advice for Those Starting Industrial Coatings OC-Detail Werkz Website - https://www.ocdetailwerkz.com/ Instagram - https://www.instagram.com/oc_detailwerkz/ Belk Detailing LLC: Website - https://www.belkmobiledetailing.com/ Instagram - https://www.instagram.com/eliteautocarewny/ Road to $1 Million Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A Instagram: https://www.instagram.com/roadto1milliondetailing/
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