Done In Detail: How Content & Confidence Builds Your Business

On this episode, Josh sits down with Lane from Done In Detail, a detailing shop based in Cumming, Georgia. Lane shares how he started his detailing business in 2024 and quickly built a strong reputation offering paint protection film, ceramic coatings, and detailing services. They break down what actually helped grow the business — from getting those first clients, improving sales, and understanding PPF, to being intentional with social media content and using it to drive real results. Time Stamps: (00:00) - Intro (01:41) - Answering Client Questions the Right Way (05:12) - How Done In Detail Started (15:02) - How They Got Clients in the Beginning (20:16) - Understanding PPF (24:32) - Focusing on Sales (29:46) - The Importance of Networking (34:33) - Taking a consultant approach and giving honest advice (38:15) - How Social Media Helps the Business (43:42) - Tips for Creating Content (58:55) - Staying Calm, Confident, and Owning Mistakes (1:12:50) - Handling Damage Claims Done In Detail Website: https://doneindetail.com/ Instagram: https://www.instagram.com/doneindetailinc Belk Detailing Website: https://www.belkmobiledetailing.com/ Instagram: https://www.instagram.com/belkdetailing Road to $1 Million Detailing Instagram: https://www.instagram.com/roadto1milliondetailing/ Youtube: https://www.youtube.com/@Roadto1MillionDetailing