‘Superfans’ and storytelling: What nonprofits can learn from Brittany Hodak

In this episode of RKD Group: Thinkers, we sit down with Brittany Hodak—author, entrepreneur, keynote speaker and creator of the “superfan” philosophy that has helped brands like Walmart, Disney, Amazon and countless artists build deeper customer loyalty and engagement. Brittany’s journey began in the music industry during a moment of massive disruption. As record labels struggled to respond to file-sharing and digital downloads in the early 2000s, Brittany saw an opportunity others missed: Fans didn’t just want music—they wanted connection, experiences and a sense of belonging. That insight led her to launch a company focused on creating premium fan experiences and collectible products for artists and brands, eventually earning her a spot on Shark Tank and partnerships with some of the biggest names in entertainment. Today, Brittany helps organizations understand what turns casual supporters into passionate advocates. Her core belief is simple but powerful: Superfans are created at the intersection of your story and theirs.