Thinking Beyond Playbooks: How to Stay Relevant in a Rapidly Changing World

In this packed episode, Jesse Morris sits down with Dave Boyce to explore the rapidly shifting landscape of go-to-market strategy in SaaS, the impact of AI on business processes, and how companies can adapt to continuous change. With seven successful exits, deep expertise in product-led growth (PLG), and a teaching background at BYU's School of Business, Dave Boyce shares hard-won insights for executives, founders, and innovators.Key Topics & HighlightsStartups, Family, and Leadership:Dave Boyce reflects on his career across multiple startups—plus the parallels between launching companies and raising his six kids.Embracing Change & AI's Fast Train:The conversation dives deep into the necessity for continual learning and curiosity, especially as AI transforms the rules of business at unprecedented speed.Lessons from Seven Exits:Stories from Dave Boyce’s journey, including leaving a high-profile Oracle role to return to startup grind, and how humility and learning are central to staying innovative.PLG, Self-Serve, and the New Buyer Journey:The duo decode how product-led growth is evolving, especially with AI as an increasingly central buyer interface, and why demo processes and frictionless value delivery give companies a competitive edge.Automation: From Data Models to Moonshots:Dave Boyce lays out practical steps for building automation into business models—starting with rigorous data and process clarity, followed by targeted experimentation and deploying "robots" for repetitive tasks.Culture, Change Management, and Winning Teams:Why nurturing innovators, celebrating small wins, and creating a "pull" for change is more effective than big top-down pushes—and how winning cultures attract talent and accelerate adoption.No-Shame Starting Points for AI Adoption:Advice for leaders and teams hesitant about AI: begin where you are, focus on learning and low-risk automation, and understand that AI is here to eliminate mundane work, not human creativity or strategic thinking.Quotable Soundbites: “It really sucks to miss a train. The only thing that sucks worse is to miss a fast train.” — Dave Boyce“Winning begins with winning. Celebrate the victories; winning cultures attract the talent who want to keep winning.” — Jesse Morris“Don’t shame yourself for not being there. Just get started wherever you are, and automate the small stuff first.” — Dave Boyce“I want AI to do my laundry and dishes so I can do art and writing. I don’t want AI to do my art and writing so I can do laundry and dishes.” — Dave BoyceConnect with Jesse Morris: https://www.linkedin.com/in/jessemorris1/Connect with Dave Boyce: https://www.linkedin.com/in/boycedave/Get Dave's Book "Freemium" https://amzn.to/4bvPsUH