EP 81: How Nonprofits Can Use LinkedIn to Find and Cultivate New Donors with Randy Molland

In this episode of The Responsive Lab, Carly and Scott sit down with Randy Molland, Founder and Chief Giving Officer at Impact Circle. Randy spent years building businesses as an entrepreneur before a trip to an orphanage in Mexico shifted his focus entirely. Since then, he's built a career around one specific gap: helping nonprofits build real relationships with the business community.His core belief? The people with money to give are already on LinkedIn, and most nonprofits aren't showing up.You'll hear about:Why only 43% of nonprofits use LinkedIn and what that gap means for organizations willing to show upHow Randy reframes LinkedIn as a Chamber of Commerce, not a job boardThe outreach approach that separates genuine connection from marketing spamWhy funders fund people, not organizations, and how that should shape your LinkedIn presenceHow to use LinkedIn to find sector-aligned donors and partners at any scale, local or nationalThree real success stories showing what's possible in the first weeks of using this approachHow to think about personal profiles versus org pages and how much posting actually mattersConnect with Randy on LinkedIn: https://www.linkedin.com/in/randymolland/Learn more about Impact Circle: https://impactcircle.network/Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.