How Designers Keep Their Creativity in an AI World

What does it actually look like when a world-class creative director puts AI to work — without losing an ounce of her signature style?  In this episode of Reshaping Workflows with Dell Pro Precision and NVIDIA RTX GPUs, host Logan Lawler and co-host Cindy Olivo sit down with London-based creative director and graphic designer Tina Touli for one of the most honest, grounded conversations about AI and creativity you'll hear. Tina runs a multidisciplinary studio spanning print, branding, typography, 3D, motion, and large-scale installations — and she uses her Dell Precision 5690 to power all of it. Hear how she pairs tools like Adobe Firefly, Runway, and Topaz into a workflow that's genuinely her own, using AI to generate thousands of variations in minutes — and then rebuilding them by hand to stamp them with her personality. From kinetic type projected onto a building in Rome, to a library of etching-style illustrations produced under impossible deadlines, Tina reveals exactly how she ideates, iterates, and creates — and why she believes AI is like a pilot's license: powerful only in the hands of someone who's done the work to earn it. Watch the full episode now and discover how to make AI work for your creative voice. You can also watch this and all previous episodes here. Follow Us LinkedIn @DellTechnologies Twitter @DellTech YouTube @DellTechnologies LinkedIn @NVIDIA Twitter @NVIDIA Instagram @NVIDIA Facebook @NVIDIA Presented by Dell and NVIDIAhttps://www.dell.com/precisionai https://www.dell.com/dellpromax https://www.dell.com/nvidia-ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.