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Research Reframed: Daily Summaries Delivered
by National Research Group
Research Reframed is a podcast from National Research Group that pulls back the curtain on the world of research and insights, exploring how the industry works today and the trends that will shape its future. The series spotlights emerging trends, challenges assumptions, and debunks common myths in insights and data science. Hosted by Jasmina Saleh, Thought Leadership Director at NRG, each episode explores the methodologies that shape decision-making across media, entertainment, technology, and beyond. Through candid conversations with industry experts, Research Reframed cuts through the noise to deliver practical and forward-looking guidance for anyone navigating today’s increasingly complex insights landscape.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago31 min
What can Gen Alpha teach us about the future of entertainment?
Studios and streamers are still writing the playbook for a generation that has never known a world without iPads or social feeds. In this episode, Ashleigh Bohr, EVP of Content Development and Marketing Strategy at NRG, sits down with Jan Ward, VP of Content Development and Marketing Strategy at NRG, and Vera Chien, Executive Director of Global Corporate Strategy and Insights at Warner Bros. Discovery, a Skydance Corporation. The group discusses a study of children aged 5 to 12, built around simulated streaming environments, custom avatars and emoji-led questions, that set out to learn exactly what kids choose to watch and why. Along the way, they look at how long-form and short-form content feed one another, and what this generation’s tastes can signal about the future of entertainment.Please note: This episode was recorded before the finalized combination of Warner Bros. Discovery and Skydance. References to Warner Bros. Discovery reflect the company as it was at the time of recording.www.nrgmr.com
- May 7, 202626 min
What is the secret art to the modern interview?
Knowing your research objectives is the easy part, but getting a room full of strangers to tell you something honest and unguarded is something else entirely. In this episode, Jasmina sits down with Andy Fielder and Jeff Hall, two of NRG's most experienced moderators with over 40 years of combined experience, to unpack the craft behind qualitative research. They get into active listening, managing group dynamics, adapting across formats from audience screenings to online IDIs, and how to hold space for genuinely difficult moments without losing the thread of a session. They also tackle the bigger question hanging over the industry: what can an AI moderator actually replicate, and what remains stubbornly human?
- Apr 23, 202627 min
Has the definition of “premium” changed in the social video era?
Long-held assumptions about high-quality production are being dismantled in the social video era. In this episode, Jasmina is joined by Hena Naghmi and Max Thomson from NRG’s Streaming and Creator Platforms practice to unpack a major shift in audience behavior: why viewers are increasingly categorizing short-form content as "premium." Drawing on key insights from NRG’s Future of Social Video research, the conversation traces how traditional definitions of video craft and authentic storytelling are being rewritten across every screen, including the rapid growth of social content on Connected TVs (CTVs).
- Apr 9, 202628 min
Will AI redefine the future of qualitative research?
Qual-at-scale is redefining how we approach open-ended research, with AI-driven methodologies turning individual responses into scalable insight. In this episode, Jasmina is joined by AJ Giovannetti, Senior VP of Theatrical Strategy, to unpack how NRG is using AI moderation and emerging platforms to engage hundreds of consumers all at once, uncovering meaningful patterns at speed. The pair assess what today’s tools can deliver and where qual-at-scale creates real value. They also look at what this shift means for the future of research, highlighting the core importance of combining AI with human interpretation.
- Mar 27, 202623 min
How are SMBs hacking the future of B2B marketing?
Small to medium-sized business (SMB) marketers are chasing reach when the data shows precision drives growth. In this live episode, recorded at SXSW 2026, Jasmina is joined by Vita Molis, Head of B2B Institute Editorial at LinkedIn, to unpack what’s really working for small businesses today and why the conventional B2B marketing playbook may be working against them. Drawing on new research from NRG and LinkedIn, they explore how SMBs are approaching AI adoption, prioritizing high-quality audiences over scale, and using thought leadership to build trust and drive results.
- Mar 12, 202628 min
How has the conversation around masculinity changed one year after Adolescence?
A year after Netflix’s Adolescence sparked intense debate about masculinity and the pressures shaping young men today, where has the conversation gone since? In this episode, Jasmina is joined by Holly Hewlett, VP of Content Development and Marketing Strategy at NRG, and Fergus Navaratnam-Blair, VP on NRG’s Trends and Futures team. The trio come together for a conversation about how masculinity is being portrayed, debated, and redefined across media and culture. Drawing on insights from NRG’s Hero Complex research report, they explore what continues to resonate in stories about men and boys, how the industry has responded over the past year, and why the conversation is beginning to move beyond diagnosing the problem toward a more constructive view of what male representation could look like next.Want to explore some of the research mentioned in this conversation and more? Learn more via the links below. Hero ComplexFrom Bond to BeckhamMirror on Masculinities
- Feb 26, 202631 min
What do our panel of tech experts see coming next?
Who’s really shaping the future of AI policy, and what are the most influential voices saying behind closed doors? In this episode, Jasmina is joined by David Byler, NRG VP and in-house expert on public opinion and panel research, to explore the Key Opinion Leaders (KOL) Panel. The KOL brings together leading voices across government, policy, academia, and technology, revealing what they’re really saying about today’s biggest policy questions: from AI anxieties to whether the US is truly leading the global AI race.
- Feb 12, 202632 min
How are superfans transforming the franchise landscape?
What does it take to build a successful entertainment franchise in our modern media ecosystem? And who are today’s franchises actually for? In this episode, Jasmina is joined by Matt Blong, EVP, Head of NRG’s Syndicated Entertainment Programs, and Collin Leirvik, EVP, Head of Gaming and Sports. Together, they explore how the most powerful entertainment franchises are shifting away from broad, four-quadrant appeal and toward deeply-engaged fandoms, from hardcore gamers to anime superfans. And they dig into what the future of entertainment strategy will look like in a world where passion, not reach, is the true key to success.Want to explore some of the work mentioned in this conversation? You can dive into our Leveling Up research and our Anime, Ascendant research via the links.
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About Research Reframed
Research Reframed is a podcast from National Research Group that pulls back the curtain on the world of research and insights, exploring how the industry works today and the trends that will shape its future. The series spotlights emerging trends, challenges assumptions, and debunks common myths in insights and data science. Hosted by Jasmina Saleh, Thought Leadership Director at NRG, each episode explores the methodologies that shape decision-making across media, entertainment, technology, and beyond. Through candid conversations with industry experts, Research Reframed cuts through the noise to deliver practical and forward-looking guidance for anyone navigating today’s increasingly complex insights landscape.
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