434 - Forget "Always Be Closing"...Here's the New ABC of Sales with Host Michael J Maher and Guests Jesse Kern and Lisa Velez

Title: Forget "Always Be Closing"… Here's the New ABC of Sales   Host: Michael J. Maher   Guest: Jesse Kern and Lisa Velez   Description: What if everything you've been taught about sales… is backwards?   Michael sits down with Jesse Kern and Lisa Velez after completing the Event Mastery VIP Edition to reveal a new way of thinking about sales—one that replaces pressure, pitching, and closing with connection, generosity, and community.   Jesse and Lisa didn't just learn the system—they implemented it. From hosting their events to building deeper relationships and generating referrals, they share exactly what changed, what worked, and what surprised them most along the way.   If you've ever felt like traditional sales tactics don't align with who you are… or you're ready to grow your business without chasing or convincing… this episode will completely reframe what's possible.   (7L) Referral Strategies: Event Mastery   Special Offer: Want to learn the exact system Jesse and Lisa used to turn their events into referral machines? Visit www.EventMastery.com and start creating events that generate referrals before, during, and after.